Our Work Continues

Comments (0) Posted by kiki | November 4, 2009 8:47 AM
You’ve likely seen the news about the merger of MassTLC and MassNetComms – two organizations with long history in supporting the networking communications, infrastructure, and software industries in Massachusetts. It’s good to see two organizations with similar interests find a creative solution to ... [More]

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Kickin' UX Up a Notch

Comments (1) Posted by jaime | November 3, 2009 10:33 AM
In last Thursday’s User Experience program (10/29/09), Inspiring Users to Identify What They Didn’t Know They Needed, we discussed user experience testing techniques that help define user behavior beyond simple usability testing.  This event definitely moved our UX Series up a level, and it was... [More]

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Tips for B2B Marketers Going Digital

Comments (0) Posted by jaime | October 28, 2009 9:19 AM
On Tuesday October 27th, MITX brought together a panel of B2B experts to discuss what digital strategies are working and how to incorporate interactive strategies into the marketing mix.     Lead by moderator AJ Gerritsen, Founding Partner of 451 Marketing, our panel and audience... [More]

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What's Next In: Personalization

Comments (2) Posted by kiki | September 29, 2009 5:36 PM
Another answer to What’s Next - this time in web site personalization from yesterday’s event, “Get Relevant: The Next Generation in Web site Personalization,” at Microsoft’s fabulous NERD center. Participants included an all-star lineup: Creative guru Jeff Johnson of BigBad; landing page expert Sco... [More]

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Boston, the Innovation Hub

Comments (0) Posted by Kiki | September 18, 2009 10:44 AM
Boston, as is all of New England, is steeped in history and innovation.  We're a rugged group, not afraid to put our shoulder to the wheel and put in a bit of work - even when the end we seek doesn't yet exist.  With inventors like Boston native Mark Gardner who was considered a prolific i... [More]

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LogMeIn IPO Celebration

Comments (0) Posted by kiki | September 14, 2009 7:38 AM
Some interesting stats for you: In 2004, there were 640 Series A investments in startup companiesOf those 640 companies, only three have gone publicOne of those golden three is MA based LogMeInI attended LogMeIn’s IPO celebration party last week held at Fenway Park with company employees and inve... [More]

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