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Thirteenth Annual MITX Awards Recognize New England's Best Interactive Technology Achievements

The MITX Awards finalists include a diverse number of companies in the Internet business and marketing industries. The 127 award finalists competed in 33 categories in vertical industries as well as interactive campaigns ranging from biotechnology/pharmaceuticals to travel and tourism as well as interactive marketing campaigns using tactics such as mobile, search and social media.

Categories included; applied technology; best brand campaign; best direct response campaign; best integrated campaign; best use of mobile; best use of search; best use of social media; best use of sponsorship; best use of video; biotechnology/

pharmaceuticals; consumer goods; corporate training and support; education and learning; educational institution; entertainment/sports; financial services; health & fitness; kids, ‘tweens & teens; media; mobile; non profit & government; online commerce; professional services; real estate; rich internet application; technology; travel, tourism, and hospitality; and Web 2.0 and social networking.

Last year, more than 1,000 digital marketing, media and technology professionals came out to see the best work being done in New England. This year’s awards will honor the best interactive work created by and for some of the most recognizable brands and companies in the world. Overall, this year’s finalists stood out among an increasing number of high-quality nominations representing improvements in how technology is being used to enhance the user experience via interactive communications strategies.

"In its thirteenth year, the MITX Awards have continued to expand not only in volume of entries, but also in the level of innovation and sophistication of the work," said Kiki Mills, executive director of MITX. "It is testament to a vibrant and dynamic industry that has grown to become an economic engine of the New England economy."

Begun in 1996, the MITX awards have grown to the largest and most prestigious Web innovation awards competition in the country, celebrating the best creative and technological accomplishments emerging from New England. The judging committee is comprised of more than 100 distinguished individuals from various disciplines, including members of the media, industry analysts, academia, creative directors, chief technology officers, webmasters, developers, producers, content providers and marketing executives and strategists.

The 2008 MITX Awards are sponsored by Atom Group, Blue Sky Factory, DLA Piper, Google, IBM, Kelliher Samets Volk, DoubleClick, EyeWonder, Fidelity, myOptumHealth.com, PricewaterhouseCoopers, Rocketship, Sportsgenic and Technology Review.

For more information and to purchase tickets please visit the MITX Awards Web site.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,000 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA.

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