MITX - Massachusetts Innovation & Technology Exchange


July, 2010

Alder Foods Partners with Boston Interactive to Launch New Website for Rainbow Seafood Company

Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of a new website for Rainbow Seafood Company (

Boston, MA, July 19, 2010 - Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of a new website for Rainbow Seafood Company ( Rainbow Seafood, a Massachusetts-based company owned by Alder Foods, has been distributing high-quality seafood to military commissaries for over 25 years. Alder partnered with Boston Interactive to create a new online presence for Rainbow Seafood in order to provide both its wholesale customers and consumers with a better sense of the company's unique brand as well as important nutritional information. The driving force of the website initiative was to create an interactive site that engages visitors and educates them about Rainbow's core differentiators such as providing the highest quality seafood with the highest quality ingredients available as well as its relationship with the military community.

In addition to a highly stylized new design, the website provides useful features such as streamlined navigation, online recipes and recommendations, nutrition information, and more. "Until now, Rainbow Seafood didn't have its own site, just a page on the Alder Foods website," says Jim Keller, Vice President of Interactive Services with Boston Interactive. "The Rainbow Seafood brand has been tremendously successful and Alder Foods felt it was time for the brand to have its own web presence. So we created a new website for Rainbow Seafood to help users gain a better understanding of the brand and its offerings." Michelle Keating, President and CEO of Alder Foods, parent company to Rainbow Seafood adds, "We are thrilled with the professional work Boston Interactive has produced for us. Rainbow Seafood has been servicing the military for over 25 years and having a website presence will only allow us to further develop our relationship with our customer base. It was important for us to find an agency that really understood our Rainbow brand and our connection to military families, Boston Interactive clearly was able to grasp our needs and deliver to us a website we are proud of."

The redesigned website will be used as a tool to inform both businesses and individual consumers of the variety of seafood that Rainbow has to offer. In addition, wholesale customers and consumers of Rainbow products will be able to browse the website to review serving suggestions and additional nutritional information about their products and new offerings. "The challenge with Rainbow's website was to fulfill the strategic needs of the consumers in addition to those of the military commissaries" says Chuck Murphy, CEO of Boston Interactive. "We're extremely pleased with the outcome of the new site and confident that it will help Rainbow Seafood fulfill its goals of raising brand awareness and providing useful information to consumers." About Alder Foods - The Rainbow Seafood Company, owned by Alder Foods, Inc., has been providing high-quality seafood products to military commissary patrons worldwide for over 25 years. By selecting from Rainbow's many varieties of delicious cooked or raw shrimp, succulent scallops, decadent lobster tails, or recipe friendly imitation king crab meat, military customers will be very happy with their decision to purchase/serve Rainbow Seafood products. More information about Rainbow Seafood can be found at

About Boston Interactive - Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed on the Boston Business Journal's Pacesetters rankings of the 50 fastest-growing private companies in Massachusetts.

More information about Boston Interactive can be found at

Press Contact: Boston Interactive 617.241.7977

MITX Facebook MITX Twitter MITX RSS Feed
MITX Blog MITX You Tube MITX LinkedIn
MITX Awards

Regular Page URL -- XML Page URL