Webinar: The Key to Mobile Success: Know Your User

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The common denominator in mobile success stories is understanding the end user. Join Nitzan Shaer, co-founder of High Start Group and the man who led the strategy, design and development of Skype's Mobile Products Group, and Cimarron Buser, vp of products for Apperian, in a September 15 Webinar on mobile strategy.

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What: Webinar: The Key to Mobile Success: Know Your User

Where: https://www1.gotomeeting.com/register/523318617

When: Wednesday, September 15, 2010.  1:00pm ET

 
Why:  The advent of user friendly, web-enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform -  a misstep that can mean the difference between a mobile phenomenon and failure.

Attendees will learn how to:

. Identify mobile value propositions for your audience

. Understand what makes a mobile product go viral in your target segment 

. Use mobile to enhance the value of your brand, increase revenue, and create loyalty

Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.