Boston Interactive Recognized by The Webby Awards
Boston Interactive is excited to announce that the website for Stratus Technologies has been recognized as a 2010 Official Honoree by The Webby Awards.
Boston Interactive is excited to announce that the website for Stratus Technologies has been recognized as a 2010 Official Honoree by The Webby Awards. Winners were announced Tuesday, April 12th on http://www.webbyawards.com/
and will be acknowledged at the June 13th Annual Webby Gala who is in their 15th year. With nearly 10,000 entries received Nation-wide this year, only the top 10% received distinction from The International Academy of Digital Arts and Sciences, who hosts The Webby's.
When BI was introduced to Stratus Technologies, they were having difficulty differentiating themselves within the cluttered IT space. Historically positioned as a hardware company, the market perception was that Stratus was obsolete. Boston Interactive worked with their client-base to understand the value of Stratus and their products, and how to strategically position them within the market. This feedback provided a starting point for the brand and the website which allowed BI to create a site specifically with Stratus' audience in mind. As the primary vehicle for lead generation, it was important that the website reach out with a focused message and a supportive design. The site and brand that BI developed has proved to be successful by increased traffic and lead generation.
To learn more about the project go to www.bostoninteractive.com/portfolio.asp?stratus
About Boston InteractiveBoston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and listed as the 10th fastest growing company in Boston on the Boston Business Journal's Pacesetters 2010 rankings. More information about Boston Interactive can be found at http://www.bostoninteractive.com/.