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March, 2012

Jumpstart Selects AMP Agency for Web Redesign


Jumpstart, a national early education organization that helps preschool children from low-income neighborhoods develop the language and literacy skills they need to be successful in kindergarten, has selected AMP Agency, an integrated communications agency, as its partner for a comprehensive website redesign. Since 1993, Jumpstart has trained college students and community volunteers to deliver its program to thousands of young children nationwide.

"AMP Agency has a strong track record of employing deep insight and analytics to drive marketing and communications strategy," said Joy Errico Seusing, VP of External Relations at Jumpstart. "We are very excited to work with AMP Agency on designing a dynamic website that reflects Jumpstart's mission and impact."

AMP's Interactive team will be responsible for providing design and development services including: user experience mapping, design of new information architecture, creative skin, search engine optimization and backend development of the new jstart.org website. The new site will be developed as a main communication vehicle for Jumpstart to publicize its impact while highlighting the crisis in early education to external stakeholders including: educators, volunteers, donors and policy makers.

"We're truly honored to be able to support Jumpstart in their mission to work toward the day every child in America enters school prepared to succeed," stated Gary Colen, CEO of AMP Agency. "Jumpstart has an extremely compelling story to tell - a story that needs to be heard - and we're thrilled to have been selected to help tell that story."


Source: AMP Agency
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