MITX - Massachusetts Innovation & Technology Exchange


Member Spotlight

Get to know a MITX member! We're featuring Norbella.

1. In a nutshell, what is your company all about?

Media+ is both our tagline and our approach. It is a proxy for going above and beyond and "adding" together the right ingredients for a powerful, interactive outcome between consumer and brand. Media+ is what makes us different.

Norbella thinks and delivers beyond the expected media planning and buying. We're ring leaders in making collaboration happen, internally and across agency partners to make our clients stand out. We pride ourselves on creating meaningful interactions between our clients and their target audience, building brand equity beyond a click, radio mention, or tweet. This integrated philosophy has helped our clients like Cumberland Farms, Arbella Insurance, Bertucci's, DCU, Sunday River, Symmons Industries, Control 4, Moo and Boston Symphony Orchestra to achieve their marketing goals.

2. How was your company founded and what inspired its creation?

Stephanie Noris spent many years between five different large and small agencies in New York City and Boston, gaining invaluable experience with a diverse range of brands from AT&T to David Yurman. Once she became more senior in her career she realized her way of approaching client solutions was different, idea driven and fueled by passion and dedication. In 2009, Norbella was born. We turn five years old this month and have grown from an eager team of three doing work sitting on the floor while we waited for our furniture to arrive, to a large top-floor sun-drenched South End loft, home to 21 passionate employees and growing.

3. What makes your company different than other companies in your marketspace?

Yesterday, we connected-but today, that's not enough. Today is the day of "interaction"-the only way to establish efficacy between brand and consumer. To create an interaction, you need to go beyond traditional media, you need Media+.

At Norbella, we take an approach to elevate the media buying and planning process to strategically integrate all facets of communication solutions into our client's campaigns. To do so is increasingly difficult and requires a unique approach that leverages cutting-edge technologies to find, connect and optimize every opportunity, while getting in front of audiences outside of the expected avenues. We go above and beyond, never stop analyzing behavior or measuring results. It might be our eagerness to learn, or maybe just our competitive nature, but we're proactive in always bringing more to the table than we're asked to.

4. What has been your company's greatest accomplishment in 2014?

There are too many exciting things happening at Norbella now to highlight just one! October 2014 marks our 5th anniversary as an agency. We are growing our client roster, expanding our hard-working team and doubling our office space. This month we're also unveiling the next evolution of our brand and launching our new website.

To celebrate our tremendous growth and anniversary, we're paying it forward and connecting our clients to their consumers. Of course, we couldn't leave our clients out of our party plans! To highlight our milestone, we created a campaign with our clients and giving back, to be unveiled on October 20th on

5. What is the biggest challenge you face in the marketplace today??

The marketing and media landscape is ever evolving. What we do changes daily with new technology, social channels and ways to connect constantly popping up, creating new opportunities. These constant changes challenge us every day to be thinking on our feet, exploring and discovering, while continually learning. We're always researching how to execute on or integrate what's new, without just jumping on the next trend.

6. Why are you a MITX member?

We are members of MITX because we believe that it is important to be active and engaged in the industry, as well as the local Boston community. There is a lot that can be learned through the creative collaboration and knowledge sharing that MITX provides, not just for Norbella as a whole, but for improving ourselves as individuals.

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