Leadership
In its over 75 events per year, MITX programs are marked by diversity of content, quality of attendees, and a track record for drawing compelling speakers. Sponsoring a MITX event will not only help you achieve your sales and marketing goals, it will also offer you the high profile platform needed to get your brand in front of a highly targeted audience.
MITX’s quarterly, annual and customized programs are outlined below.
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Digital Marketing Series
This series will take an in-depth look at how companies can incorporate consumer generated media. Topics will include blogs, vlogs, podcasts, RSS, Social bookmarking; as well as in-game advertising, interactive TV, buzz marketing, and much more.
Engagement Series
This five-part series will present original, ongoing research through a collaboration between One to One Interactive and Indiana University School of Informatics. Programs include In-Game Advertising Engagement and Successful Disaggregated Media Applications.
Fireside Chat Series
Conversations with Today’s Thought Leaders
This event is a quarterly, by-invitation, MITX members-only event for C-Level executives. It is anchored by provocative one-on-one discussions with today’s premier thought-leaders. This quarterly series offers insight, interactive discussion and a high-level networking opportunity. Past Fireside guests have included luminaries Malcolm Gladwell, George Gilder, Esther Dyson, Dean Kamen, George Colony, Ray Kurzweil, Jeff Taylor, Jonathan Kraft and Rodney Brooks.
Marketing Technology Series
This series will explore the platforms, systems and infrastructures that allow marketers to execute effectually. We will emphasize how these technical capabilities support not only traditional channels of communication such as print and online advertising, direct marketing, call centers and websites but how they apply to emerging means of customer communication. And we will emphasize how these technologies help to improve customer understanding, marketing execution, team productivity and accountability. Programs include Email & RSS Marketing and Campaign Optimization & Benchmarking.
Mobile / Wireless Series
The MITX Mobile/Wireless series will join leading edge entrepreneurs to discuss how these applications and capabilities enable you to achieve your business and marketing objectives. This series is a must for anyone working or servicing clients in the mobile/wireless space. Programs include Personal Marketing Messages, Clash of the Titans and Mobile Analytics.
Social Media Series
This series will explore what makes an online community and how to make social media, virtual worlds and online communities work for you. Programs include Building Social Applications and Message Boards, Blogs & Podcasts.
Video Series
This series will explore what makes online video successful and how to make both consumer-generated and commercial video work for you. Programs include discussions on leveraging existing content, crafting content to maximize distribution and viral appeal and finding your own identity within the clutter.
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MITX Awards
The MITX Awards Competition recognizes the most innovative, effective and compelling achievements in the development and implementation of interactive technologies.
What's Next Forum & Technology Awards
The What's Next Forum and Technology Awards Competition recognizes and celebrates innovative technologies developed in New England as well as the individuals and organizations that have made significant contributions to advance technology and innovation in our region.
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Custom Developed Events
To assist our member companies in reaching their marketing and business development goals, MITX will co-develop, produce, co-sponsor and market a custom developed event designed to meet the specific objectives of the sponsoring member company. As the exclusive sponsor of the event, your company will be in a position to tailor the content and messaging. Because MITX will be responsible for event coordination and promotion, your organization will develop critical brand awareness within MITX’s constituency and with senior level event attendees with minimal investment of administrative time and effort.
