Leadership
In its over 70 events per year, MITX programs are marked by diversity of content, quality of attendees, and a track record for drawing compelling speakers. Sponsoring a MITX event will not only help you achieve your sales and marketing goals, it will also offer you the high profile platform needed to get your brand in front of a highly targeted audience.
If you're interested in seeing a complete list of upcoming events, please click here, or click on the 'Upcoming Events' button located to the left of this page.
If you are interested in speaking at an upcoming event, or have an idea for a topic and would like to join our advisory committees, please contact Jaime Reynolds at 617.871.2155 x203.
MITX's quarterly, annual and customized programs are outlined below.
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Digital Strategy Series
The Digital Strategy series will take an in-depth look at what is required of companies to successfully execute on digital marketing goals and strategies. Examining what business, client and professional challenges marketers must tackle in order to achieve sophisticated and effective implementation, the programs in this series will also explore the true value in digital marketing, how to leverage the digital channel, the opportunities to reach audiences and an investigation into the shift of how consumers are getting their information.
Marketing Technology Series
The Marketing Technology series will explore the platforms, systems and infrastructures that allow marketers to execute digital campaigns effectively. The events in this series will emphasize how these technical capabilities support not only traditional channels of communication, but how they apply to emerging means of customer communication and how they help to improve customer understanding, marketing execution, team productivity and accountability.
Mobile Series
The MITX Mobile series will join leading edge entrepreneurs to discuss how their applications and capabilities enable users to achieve business and marketing objectives. This series is a must for anyone working or servicing clients who are interested in using mobile to reach their customers.
Social Media Series
The Social Media series will explore what makes an online community and how to make social media, virtual worlds and online communities work for business applications.
Video Series
The Video series will explore what makes online video successful and how to make both consumer-generated and commercial video work for business purposes. The events in this series include discussions on leveraging existing content, crafting content to maximize distribution and viral appeal and finding your a unique identity within the clutter.
Digital Trends Series
New series for 2009! The biannual Digital Trends events will highlight trends and topics in the digital realm over the course of the year, sharing research and best practices for staying ahead of the Internet curve.
User Experience Series
New series for 2009! In the age where computing is becoming both social and ubiquitous, your customers, consumers, and employees' experience is your brand. The User Experience series will explore how creating optimal, engaging online experiences for your audience - through the web, the desktop, mobile device or any other digital channel - can not only lead to better business results but is an essential differentiator between success and failure.
Start-up Clinic Series
New series for 2009! The programs in MITX's new Start-up Clinic series were designed to provide unique content specific to Consumer Internet Start-ups, based on attendees' demands. Topics will include: business models, partnering and business development, positioning and messaging, researching and entering the market, founder/co-founder dynamics, culture and hiring, fundraising, and operations - so stay tuned for the next event in this exciting new series, and let's get it started.
101 Trainings Series
New series for 2009! Description coming soon...
Fireside Chat Series
Conversations with Today's Thought Leaders
These events are a by-invitation, MITX members-only programs for C-Level executives. Anchored by provocative one-on-one discussions with today's premier thought-leaders, this series offers insight, interactive discussion and a high-level networking opportunity. Past Fireside guests have included luminaries such as: Malcolm Gladwell, George Gilder, Esther Dyson, Dean Kamen, George Colony, Ray Kurzweil, Jeff Taylor, Jonathan Kraft and Rodney Brooks.
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14th Annual MITX Interactive Awards
The MITX Awards Competition recognizes the most innovative, effective and compelling achievements in the development and implementation of interactive technologies. Visit http://mitxawards.org/interactive/ to see previous finalists and winners and learn more about this year's competition.
6th Annual Technology Awards
The Technology Awards recognizes and celebrates innovative technologies developed in New England as well as the individuals and organizations that have made significant contributions to advance technology and innovation in our region. Visit http://mitxawards.org/technology/ to see this year's finalists and learn more about the awards ceremony.
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Custom Developed Events
To assist our member companies in reaching their marketing and business development goals, MITX will co-develop, produce, co-sponsor and market a custom developed event designed to meet the specific objectives of the sponsoring member company. As the exclusive sponsor of the event, your company will be in a position to tailor the content and messaging. Because MITX will be responsible for event coordination and promotion, your organization will develop critical brand awareness within MITX's constituency and with senior level event attendees with minimal investment of administrative time and effort.
