Avenue A | Razorfish

Please join us for an overview of the recently released 2008 Digital Outlook Report followed by a panel discussion and Q&A with Avenue A | Razorfish and Forrester contributors:

Moderator: Ryan Alderman – VP, GM Boston
Panelists: Grant Owens, Director, Account Planning; Shiv Singh, Director of Social Media; Amy Vickers, Director of Enterprise Solutions; Terri Walter, VP, Emerging Media; Josh Bernoff, Principal Analyst, Forrester Research

Each year, Avenue A | Razorfish  issues a “state of the industry” look at trends in the interactive space.  This report explores how consumers are using digital channels, and how marketers are allocating digital media spend in order to reach those consumers. The Digital Outlook Report looks ahead at emerging opportunities, including social media, mobile and video.  Whether you’re a marketer trying to respond to the new digital environment, an experience designer re-thinking design in a web 2.0 world, or a media planner grappling with the challenge of increased choice, there’s something in the report for you.

 Topics to be discussed include:

• How to make meaningful connections with digital consumers
• Innovative ways to track online behavior
• 2008: Break-out year for Mobile?
• Social influence marketing - is it important?
• Social computing behavior - build your customers’ profile now
• Giving back: How to become a more socially accountable web

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