Presenter: Scott Plewes, M.Sc. and Usability Architect, Macadamian

Do you think usability testing isn’t scientific? Think it’s enough to ask users how they like the beta version of your product?
 
During this session, you’ll hear how to blow these usability myths out of the water.  You will learn how to use techniques, such as focus groups, usability tests and user interviews, to get the right research you need to turn your product from something users tolerate into something they love.
 
By the end of this informative session, you will learn how user research can go wrong, how to identify the right people to include in your research and how user research doesn’t have to slow development.

Discussion points will include:
 
• How companies get usability wrong
• How taking human factors into account can save your company from developing products that fail
• How  to best integrate user research into your development strategy

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