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Best Practices in Online Video: A Platform Approach

Event Detail


Best Practices in Online Video: A Platform Approach

June 19, 2008

Event Type: Supported Event
Dates: June 19, 2008
Times: 1:00 PM - 12:00 AM
Location: Webinar
Description:

These days, high-quality video is easily accessible not only on desktops and laptops, but also on just about every portable device, such as mobile phones and iPods. For these reasons, video has become the communications medium of choice for both corporate and consumer audiences. But still, many companies have questions about how to create online videos and incorporate them effectively into their marketing mix.

Join Cramer for a live, interactive webcast that explores what every marketer needs to know about online video with a panel of industry experts.

Tune in on June 19th to hear Rich Sturchio, Cramer’s executive vice president, creative services, present a panel discussion featuring industry experts from Brightcove, Permission TV and Interactive Video Technologies.

  • Adam Berrey, Senior Vice President, Marketing & Strategy at Brightcove
  • Matt Kaplan, Vice President of Creative and Client Services at PermissionTV
  • Greg Pulier, Chief Technology Officer at Interactive Video Technologies(IVT)

You will learn:

  • How utilizing online video platforms can enhance your marketing campaign
  • How social media supports online video, from viral sharing to user comments and ratings
  • When to use professionally-produced content or guerilla-style production
  • When to go live or on-demand
  • If video is effective in advertising
  • About the future of video consumption and what it could mean for your business

Click here to register: http://www.cramereventmedia.com/webcastseries/

Click here to read our Registration Policy

Registration: Deadline:June 18, 2008 at 12:00 PM


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