Moderator: Charlie Ballard, Manager, Measurement & Analytics, One to One Interactive
Panelists: Douglas Keith, Director of Account Management, MediaPlex; Kim Ann King, CMO, SiteSpect; Jim Nail, CMO, Cymfony; Kelsey M. Presson, Manager, Strategy & Analysis, Digitas; Scott Samios, Director, Eastern North America, Omniture

As the tidal wave of ad dollars continues to flow into digital media, marketers are under continued pressure to not only drive good results, but to continuously improve those results over time.  MITX’s June Marketing Technology event explores the rapidly evolving landscape of digital campaign optimization and how marketers can squeeze better results and ROI from their existing campaigns. 

We’ll tackle the tools, tactics and trends impacting marketers and agency professionals seeking to get more bang for their buck.   In addition to a discussion of tools and tactics which address direct campaign optimization, we’ll also discuss how companies can leverage social media to help shape online awareness and discussion around a brand or product prior to communicating with them more directly via online campaigns.

A panel of marketing optimization experts will tell you what you need to know around tools and processes behind behavioral targeting, campaign management, marketing optimization and, A/B testing.

You’ll hear about:

• Quick-hitting changes you can make to optimize digital marketing today 
• The next generation of tools and technologies driving campaign optimization 
• The pros and cons of closed-loop optimization techniques 
• The use of social media to effectively monitor and shape online discussion
• Best practice processes to drive successful adoption and results 
• How newer tools can integrate with existing web infrastructure

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