Panelists: Megan Burns, Senior Analyst, Forrester Research (moderator); Sean Corcoran, Integrated Account Director, Carat; Elaine Haney, President, Tributes.com; Dustin Johnson, Director of Engagement, Modernista!; Manu Mathew, Founder/CEO, Visual IQ

Measuring marketing success has been the driving force of Internet advertising.  But as brand owners seek to make an impression online, click through rates and action metrics are not as valuable as brand lift or share of voice. In fact, the use of social media can impact a brand with virtually no spending, but measuring that impact is a challenge. In the next event of the MITX Digital Strategy series, expert panelists will cover the latest tools and techniques that deliver value, track results and ultimately, help your digital campaign succeed. 

Join us for this information session as we explore the available options for measuring the impact of emerging technologies and online mediums on your brand.  Discussion points include:

• What is “brand” and what is interesting to measure about it?
• What role does the Internet play in supporting, promoting and communicating your brand?
• How do you measure whether or not your online activities are meeting the needs and objectives you set out with respect to branding?

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