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Social Media Marketing opened up a wild new frontier for online marketing that, more than ever before, establishes, nourishes and exposes the connection between buyers and sellers. Early adopters have found that social media marketing raises many questions that begin with "How do I...?" and "What if...?"

Host/Moderator: Aaron Strout, VP of Social Media at Mzinga
Panelists: Scott Kiekbusch, Director of Digital Marketing Solutions at Cramer; Rachel Happe, Sr. Director of Social Media Products at Mzinga; Laura Fitton, Founder & CEO at Pistachio Consulting

Questions like: How do I control the conversation? What if someone says something that makes my company or my product look bad? Also, I don't want my content out there where people can watch it wherever people are - I want to control the experience and keep them on my site. How do I keep my content and my proprietary and confidential information secure from theft, manipulation and improper use? How do I measure the wild activity of my social media marketing programs? What if my boss wants to see the ROI of it all? How do I integrate aspects of social media and social networking into my other marketing activities such as events, website, webcasts, and even my print campaigns? I bet you're thinking that the answers to these questions and more, can be found in this webcast. Good thinking. Be sure to share more of that brilliant mind with the rest of us on August 21st.

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