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MITX Social Media Series Event: To Tweet or Not to Tweet

Moderator: Greg Cangialosi (@gregcangialosi) - President & CEO of Blue Sky Factory, Inc

Panelists:
CC Chapman (@cc_chapman) - Co-Founder/Managing Partner of The Advance Guard;
Phil Johnson (@philjohnson) - CEO, PJA Advertising & Marketing
Kel Kelly (@kelkelly) - Founder & CEO, Kel & Partners
David Puner (@DunkinDonuts) - Media Relations Manager, Dunkin Brands

Everybody's talking about Twitter today - even Oprah.  But is it all hype? Will Twitter last? We think Twitter will last, but only if businesses can understand the mix of using Twitter as an engagement, distribution and monitoring tool and thus effectively communicate through this new communication channel. 

Join this discussion, designed for marketing professionals who want to become Twitter experts and better social media communicators, to learn about making this micro-blogging platform a successful marketing communication tool.   Discussion points include:

• How to successfully communicate with Twitter & why you should be tweeting
• What successful examples should you be emulating to harness the power of Twitter
• Why Tweeting is more than just stating your thoughts in 140 characters or less
• What are the differences and "how-to's" behind using Twitter as an engagement, a distribution and a monitoring tool

Don't miss the second event in the MITX Social Media series in which we'll explore the strategies behind successful Twitter use.  Register now!

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