MITX Marketing Technology Series Event: Web Marketing on a Shoestring - Being Scrappy with Free Tools and Techniques

Moderator: Jeff Cram - Co-Founder, ISITE Design

Panelists: Cappy Popp - Principal and Co-Founder, Thought Labs; Greg Slama - Manager, Contextual Marketing, One to One Interactive; Mike Volpe - VP, Marketing, Hubspot; Dean Whitney - President, Garfield Group Interactive

Trying to get more bang from your online marketing bucks? Lacking the funds to elevate your web marketing software portfolio?  Searching for ways to improve online results without breaking the bank? The answers to these scrappy-marketer questions may be closer than you think.

In this MITX Web Marketing on a Shoestring forum, you'll learn about free and low-cost web marketing tools and services in three critical categories -- site analytics, social media and search. These are technologies that you can adopt, use today to be a better marketer --- and impress your boss.

A MITX panel of real-world marketers and consulting experts will showcase a number of light-on-your-wallet software options that you can get rolling with a little effort and even less money:

• Get down with website measurement and discover the tradeoffs (and benefits) of no-cost / low-cost analytics 
• Dial in community and your customers with low-barrier-to-entry social media options
• Make SEO and search tools work for you by finding and adopting a low-cost enabling technology 

Not only will you leave with a better understanding of what you need to know and how these technologies can work for you - you'll also hear real-world proof points from marketers that demonstrate the rapid benefit of adopting these technologies. You'll also hear about the future of low costs tools, including apps that will live in the "cloud," and understand what you need to know today to prepare for the future of these technologies.

Discussion points will include:

• Free or low-cost search, social media and analytics tools 
• Successful examples of marketing on a shoestring 
• What you can and can't get with free/low cost tools - What are the pros and cons of free tools?
• What factors do you need to look for when evaluating the various technology options? 
• Emerging technologies & the future:   Are we moving towards a complete free, scalable "service" model? 
• What do you need to know now to make your business ready for the future of technology?

Don't miss this second event of MITX's Marketing Technology Series, an educational series designed to explore the platforms, systems and infrastructures that allow marketers to execute efficiently.  In this session, the emphasis is on free and low cost technologies in search, social media and analytics.

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