Leadership
MITX Social Media Series Event: To Tweet or Not to Tweet
Speaker Bios
Greg Cangialosi - President & CEO of Blue Sky Factory
As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers.
C.C. Chapman - Co-Founder/ Managing Partner of the Advance Guard
C.C. Chapman is a Metro-West Media Maven. As one of the first podcasters, his music show Accident Hash and new media focused Managing the Gray both have gained him followers around the world. He is the Co-Founder and Partner of The Advance Guard, a new media consultancy that focused on building strategic marketing programs using disruptive technology, communities and social media. They have worked with a variety of clients including American Eagle Outfitters, HBO, Verizon FiOS and Coca-Cola. He is an avid photographer, cook and recently launched his newest project DigitalDads.com
Phil Johnson - CEO of PJA Advertising + Marketing
Phil founded PJA in 1988 to provide technology companies with an agency that understood the unique demands of marketing complex products to sophisticated business consumers. PJA has grown into one of the leading nationally recognized technology and health science agencies with nearly 60 employees and offices in Cambridge and San Francisco. A three-time BtoB Agency of the Year winner, PJA has worked with many of the great technology and healthcare brands on a global basis including, Trend Micro, Novell, Juniper Networks, GE Healthcare, Boston Scientific and Infor. Today, Phil is expanding the agency from BtoB to BtoC and applying its unique perspective on marketing complex brands to new markets.
Phil is a weekly contributor to Ad Age's Small Agency Diary, a blog devoted to the daily realities of life within America's small advertising agencies. He serves on the board of the Boston Museum of Science and Partners In Health. Phil lives in Cambridge with his wife and two teenage sons.
Kel Kelly - Founder & CEO of Kel & Parners
Kel spent her career as a senior marketing executive on the client side for companies in virtually every sector. Then she turned 40 & decided to build the "anti-agency agency." She would staff it with people who actually "got it" &, above all, would not do the typical agency stuff that drove Kel insane, like billable hours, pitch & switch, put junior people on major accounts, lock clients into long-term contracts, produce reports rather than results & so on.
Fast forward to today. Kel & Partners is playing in the epicenter of the Web 2.0 universe as a leading marketing & public relations agency for consumer & emerging technology brands. Instead of reading or ghost writing books on the subject, every single employee at Kel & Partners lives, eats, breathes & overdoses on Web 2.0. This kind of dedication gives K&P immersed insight that most rhetoric-based old school agencies will never grasp.
Under Kel's direction, Kel & Partners has consistently delivered explosive results for brands that had low-to-zero awareness, like: Gather.com, Lemonade.com, UpDown.com, OleOle, BizUnite, Burst Media, Iconoculture, Konarka, RazorGator, SmartBargains, IdentityTruth & dozens of others.
David Puner - Media Relations Manager of Dunkin Brands
David Puner has been with Dunkin' Brands -- the parent company of Dunkin' Donuts and Baskin-Robbins -- since July 2007, supporting media and public relations. In Oct. 2008, Dunkin' Donuts launched on Twitter in a collaborative effort by the company's Communications and Interactive Marketing departments, with David (aka Dunkin' Dave) alliterally initialed at the helm. Recently, from somewhere within the blogosphere, @DunkinDonuts was referred to as "extreme twittering." For Dunkin' Donuts, Twitter has become an essential place to be. Before DD, David worked as a writer/reporter/blogger for various mediums, which included contributions to The New York Times, Salon, ESPN's Page 2, ESPN Classic's "Cheap Seats," GOOD, and History.com. Before that, he was a TV producer with stints working for David Letterman, Colin Quinn, and A&E/History Channel.
