Social Media & Branding: Developing Your Voice
A MITX Social Media Series Event 

Moderator - Graham Nelson - SVP, Managing Director, Allen & Gerritsen
Panelists: Edward Boches - Chief Creative Officer/Chief Social Media Officer, Mullen; Harry Gold - CEO & Managing Partner, Overdrive Interactive; Aaron Hughes - SVP/Creative Director, Digital Influence Group; Michael Troiano - Principal, Holland-Mark

Just as "Personal Branding" has emerged as a movement among networked professionals, "Brand Persona" has become a hot topic in the social marketing world. What does the growing nexus between branding and individuality mean for your business? If people act like brands and brands act like people. what does a company need to take into consideration when developing a brand personification strategy?

Join MITX for the next event in the MITX Social Media series to hear more on the following:

• What is the voice of your brand online today?What determines your voice?
• Is it smart to turn your brand into a social networking personality? What are the potential costs and benefits of doing so?
• How does a brand determine its personality, frequency of messaging, the voice from which it speaks and how it pushes content?
• If conversations that are important to a brand are not happening, what can be done to encourage them?
• How does a brand take into account that it has multiple functional needs and how is that managed within the organization? 
• How does the brand know that it has been successful in its objectives?
• How should benchmarks be set and what are the indicators that the brand has improved on the benchmarks?

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Agenda:
8:00am - 8:30am:   Registration, Networking & Breakfast
8:30am - 10:00am:   Panel Discussion

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