Eric Oliver - Director Digital Brand Communications, Converse
Online video has surpassed traditional text-based online content in becoming one of the most powerful and effective ways to communicate and engage with online audiences on deeper level than ever before. One of the most compelling online video strategies today is storytelling, with the most effective stories creating a social, and sometimes viral, experience that your customers won't forget.
Examples of storytelling from the speakers themselves:
But there are many factors to consider when it comes to effective storytelling, including how online video storytelling varies from other mediums (such as broadcast), how your business objectives and audience characteristics change the narrative and how to know the video is reaching your audience.
Examples of storytelling from the speakers themselves:
Join our expert panel of video marketers to learn the best practices of online video storytelling. This MITX Video event will cover:
Successful examples of storytelling with online video
Emerging rules of effective communication via video, and how these rules intersect with social media
Storytelling strategies and tactics for - B2B - how is online video best used in the B2B space and how do marketers create compelling stories for business customers using video? - Consumer generated video - what are the best ways to make consumers part of the story and incorporate their thoughts/ideas? - Use of video within a website - best-in-class examples of telling effective stories within your own domain and how to reconcile this approach with the Consumer Generated video engagement idea.
Understanding how well the video is working in successfully communicating the story
Examples of storytelling from the speakers themselves:
Leadership
