A B2B Marketer's Guide to Harnessing the Power of Digital Marketing
A MITX Digital Strategy Series Event

Panelists: Melissa Centrella - Director, Interactive Marketing, Virgin HealthMiles, Inc.; Anna DeLeo - Marketing Communications Manager, Burns & Levinson LLP; Jeffrey M. Eckman - CEO, BGC Boston; AJ Gerritson - Founding Partner, 451 Marketing (moderator); Jay Symonds - Northeast Director of Sales, Rovion
          
The Internet has driven increasingly knowledgeable and complex buyers with more power than ever, and significant innovation has brought new tools and capabilities to B2B marketers' arsenals.  And while social media marketing is becoming mainstream, the question for companies is still how to make it of value to their business.   So many changes!  And when you mix in the fact that digital efforts in the B2B space must support longer sales cycles and conversion metrics, who knows where to start? 

This panel of experts will address the most effective digital strategies and tools for b-to-b marketers, from video and mobile marketing to social media and search.  Attendees will learn how to harness the power of digital and social media to drive revenue, generate quality leads and stay ahead of competitors. Join the next MITX Digital Strategies event as our panel explores:

• How to tie together inbound efforts with outbound marketing activities
• How social media is influencing buyers and how to show the value of social media
• Where B2B companies are spending their marketing budgets and what tools are working
• Which strategies work best throughout each stage of the sales cycle

Follow this event on Twitter using hashtag #MITXDS
           
Agenda:
8:00am - 8:30am: Breakfast and Networking
8:30am - 10:00am:  Panel Discussion

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