Where's My Bus?  Govt 2.0 in Massachusetts & Public Data Strategies for Mobile and Social Media Professionals

This event is for digital marketers interested in industry case studies about social media, mobile designers and technologists looking for ideas for their next big app, and anyone interested in "What's Next" and how digital marketing is transforming the way in which we interact with our environment and with people.

Agenda and Speakers:

     
You're standing in the cold, drizzling rain wondering, "where's my bus." Your eyes dart from up the street to the coffee shop across the way - if only there were real-time data to tell you whether you could get caffeinated without missing the bus.  There is: the Massachusetts Open Data Initiative provides reams of public transportation, health, environmental and more data that can be directly accessed and consumed by any Internet-connected device, be it your computer, iPhone or an LED screen. 

For digital marketers, this initiative represents an interesting case study to learn from. Open data is not a new idea for cities like San Francisco and Washington DC, but Massachusetts is the first state to leverage social media to get people excited and engaged around something as boring as "data."   Attend this event to understand how social media is changing the way in which we interact with the government and learn from the use of "Govt. 2.0 in Massachusetts" directly from the State's CIO and Director of New Media & Online Strategy.

For iPhone enthusiasts, interactive and mobile designers and analysts, this initiative presents an enormous opportunity to transform this data into meaningful and valuable applications that have the potential to change the way we interact with our environment and neighborhoods- and, of course, to change our ability to get coffee without missing the bus.   With the growing interest in creating valuable or location-based mobile and web apps, this data could be the best-kept-secret for building the next big one.

Join this event and learn what others are doing with the available data from the Department of Transportation and through their announcement of the winners of the MassDOT Developers Real-Time Challenge: a call to action for innovators to create real-time, anywhere, anytime applications and physical installations using a real-time feed of MBTA predictions.

We'll close the event with a conversation about future datasets and opportunities, and social media ideas and strategies from the perspectives of the Commonwealths' CTO.  The potential to unlock real value from seas of data that will enhance the everyday lives of our citizens and neighbors is near limitless, and the use of Govt 2.0 sets an unprecedented course for our Commonwealth's ability to engage with its citizens. You don't want to miss it.

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