Speakers:

• Mike Schneider - VP, Director Digital Incubator, Allen and Gerritsen (moderator)
• Phil Thomas Di Giulio - Co-Founder, Pegshot.com
• Leighann Farrelly - Marketing Director, Yelp.com 
• Wayne Sutton - Business Development & Marketing Strategist, TriOut

Become a mayor, collect a coveted item, create a picture storyboard of where you've been - location based social networking (a.k.a. "LBS") is fun, but is it more than just fun and games? Like the early stages of Twitter, LBS has its challenges (stability, adoption rates, etc.).  But - whether it be lead generation, loyalty or business intelligence / data visualization and segmentation - the potential for businesses and marketers to leverage the power of location based knowledge is significant. 

Join this discussion, designed for marketing professionals and social media communicators who need a clearer understanding of the platforms and opportunities of location based social networking.  Discussion points will include:

• The Platform Options - While Foursquare is clearly dominating, it is still an emerging market and other options, such as Gowalla and Pegshot, have compelling features.  What are the differences in the platforms?  Who has the most potential? Where do local options like TriOut and niche plays like Foodspotting fit in the LBS ecosystem?
• ROI - The best way to understand the value of location intelligence as a marketing tool is to hear case studies and examples from our panel of emerging leaders in the space.
• The Opportunities and What is Needed to Get There - Learn about the potential of LBS and what you can do now to get in the game and help lead the way.

Audience:
Join this discussion designed for digital strategists, interactive marketers, content creators, marketing professionals and social media communicators who need a clearer understanding of the platforms and opportunities of location based social networking.

Agenda:
8:00am - 8:30am  Registration and Breakfast
8:30am - 10:00am Presentation and Discussion

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