Top 5 Mobile Application Strategies
A MITX Digital Strategy Event

Speakers:

• AJ Gerritson - Founding Partner, 451 Marketing (moderator)
• Jim Chou - Product Marketing Manager, Airwide Solutions 
• Adam Heroux - Account Director, 89 Degrees
• Ken Kimmel - Co-Founder & President, On the Spot Systems
• Caitlin Remby - East Coast Head of Sales, NAVTEQ Media Solutions
• Mike Wallace - Executive Director of Digital Advertising Strategy, Boston.com

Mobile applications are quickly becoming useful marketing tools, but the question remains: how do you use them effectively as a marketing tool? Join this panel of marketing experts to hear them address the current trends and the top strategies for businesses to leverage mobile applications.

Join the next MITX Digital Strategy event as our panel takes a deep dive into each of the following mobile application strategies, including examples that illustrate the impacts of:

• Loyalty programs
• Customer feedback
• Geo-tagging
• Customer relationship management
• And other applicable strategies.

By the end of this session, attendees will have learned how to harness the power of mobile applications to drive revenue, engage customers and stay ahead of competitors. 

Audience:
Join this discussion designed for digital strategists, interactive marketers and content creators.

Agenda:
8:00am-8:30am Breakfast and Networking
8:30am - 10:00am Panel Discussion

Follow this event on Twitter using hashtag #MITX.

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