Presenter: Rebecca Lieb, Vice President/Editor-in-Chief, ClickZ Network
 
Why Search Engine Marketing Matters — And How to Get Started
When customers look to buy, they look online — and search engines are where they turn to find products, services, and even recommendations from fellow consumers. The last thing you want is for your business to be invisible when potential clients are researching. Here's a valuable, timely session that will review the basics of search engine marketing and advertising, as well as get into search's bleeding edge: local search, social search, product search, and the many other search tools you can utilize to market your business and get it in front of the right eyeballs at the right time.

This event is open to MITX Members only. For more information on MITX membership, please contact kara@mitx.org.

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