As an attendee, this years Case Studies and panels will provide you with valuable insight into how to:

• Maximize your conversion rates through landing page strategies and order process optimization
• Analyze the ROI of free trial vs. non free trial
• Create Email copy and offers designed to increase subscriptions
• Optimize lifetime customer value
• Minimize abandonment and cancellation rates
• Determine best cross selling opportunities and testing strategies
• Asses the potential of your existing customers to spread the word
• Evaluate best strategies for search and affiliate marketing

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