MITX - Massachusetts Innovation & Technology Exchange
Username

Password

Event Detail


Mobile Summit 04/24/2014
Event Type: MITX Event
Dates: 04/24/2014
Times: 08:00am - 04:15pm
Sponsor:
Location: The Fidelity Center for Applied Technology (FCAT)
245 Summer Street, Boston, MA
Description:

AGENDA | SPEAKERS | SESSIONS | SPONSORS | ATTENDEE FAQs

**Registration online is now closed for this event. Walk-ins will be accepted onsite. In order to register onsite, please come prepared with a credit card.**

The Mobile Future

We are well beyond anointing 2014 as yet another "Year of Mobile." Mobile is firmly entrenched in our work and everyday lives - and it's no longer about what handheld device we use, it is now a mindset and a way of life.

The change from mobile as device to mobile as a behavior changes the game for marketers. Combined with the fact that smartphones and tablets have become deeply ingrained in our daily lives and mobile internet browsing is on the cusp of surpassing desktop consumption, the idea of engaging your audience anywhere and everywhere is now playing an integral role in shaping product and marketing plans.

This year's mobile summit will explore the various challenges and implications of these developments for marketers. You'll hear examples of the creative and innovative tactics marketers are using to successfully ride the wave of mobile. We'll focus on areas such as responsiveness, mobile media, context, mobile payments and more with an eye towards the future as mobile technology continues to evolve through the increased adoption of wearables, location-based services & other innovations.

Featured Speakers

Kazi Ahmed - VP, Group Digital Media Director, mediahub/Mullen
Steve Bagdasarian - VP, Business Development, Fiksu
Josh Bernoff - VP, Idea Development, Forrester Research
Ryan Bonifacino - VP, Digital Strategy, Alex and Ani, LLC
Gabriella Buerman - Senior Mobile Product Marketing Manager, Rue La La
Sebastian Castro - Founder & Chief Product Officer, Leaf
David Chang - Chief Operating Officer, PayPal Media Network
Feng Chang - Director of Strategy & Analytics, Karmaloop Inc.
Wayne Chang - General Manager, Crashlytics, Twitter
Michael Collins - CEO, Adelphic
Ernie Cormier - CEO & President, Nexage
Jeff Glass - CEO, Skyhook Wireless
Will Graylin - CEO, Loop
Nick Herbold - Developer Evangelist, LevelUp
Brian Kalma - Managing Director, GetGlorious
Bretty Leary - VP/Group Director, Mobile, DigitasLBi
Jennifer Lum - Co-Founder, Adelphic Mobile
Hannah Magee - SVP of Sales, Opera Mediaworks
Andrew Miller - Chief Innovation Architect, Constant Contact
Alan Murray - Senior VP of Products, Apperian
Michael Nicholas - Chief Experience Officer, Assembly
Jason Pope - VP, Mobile for Audience on Demand, VivaKi
Dan Rowinski - Mobile Editor and Senior Writer, ReadWrite
Kit Sirota - Principal Architect, Bluetrain.io
Luigi Sorbara - Basketball Statistician for the Boston Celtics
Jonathan Tatlow - SVP, Connections Planning, DigitasLBi
Phuc Truong - Managing Director, US, Mobext
Kevin Vine - Senior Manager, Digital Marketing, Dunkin' Brands
Ari Weil - VP of Products, Yottaa
George White - SVP, Innovation, Cantina

Advisory Committee:
Mitchel Ahern - Director of Communications, Cantina
David Chang - Chief Operating Officer, PayPal Media Network
Brian Kalma - Managing Director, GetGlorious
Brett Leary - VP/Group Director - Mobile, DigitasLBi
Mark Lorion - CMO, Apperian
Jennifer Lum - Co-Founder, Adelphic Mobile
Kathy Pattison - VP of Marketing, Fiksu
Mike Schneider - VP of Marketing, Skyhook Wireless

Ticket Prices:
Members: $100
Non-Members: $175

**Registration online is now closed for this event. Walk-ins will be accepted onsite. In order to register onsite, please come prepared with a credit card.**


MITX Facebook MITX Twitter MITX RSS Feed
MITX Blog MITX You Tube MITX LinkedIn
MITX Awards

Regular Page URL -- XML Page URL