The science of why we buy has become the hottest topic in CMO offices, neuro insight is changing the way we study and understand consumers. Join this free MITX webinar, presented by Buyology, to hear Gary Singer provide a new overview into insights on consumers' decision-making. He will give an overview of the tools that CMO's are now employing to understand consumers and the technology that exists to understand consumers. Buyology will provide a real case study on how they merge tech and science to uncover deep insights about consumers.
Gary Singer is the founding partner and CEO of BUYOLOGY INC, a leading neuro-insight firm, focused on understanding the non-conscious. Before Buyology, Gary served as the Chief Strategy Officer at Interbrand, where he co-led the development of Interbrand's global intellectual property. Prior to joining Interbrand, Gary was a Partner at McKinsey & Company. Prior to that, he was the Managing Director (CEO) of D'Arcy St. Louis and the SVP, World Wide Head of Kraft Foods at Leo Burnett. Gary holds a BS from Carnegie Mellon and an MBA from the University of Chicago Graduate School of Business.