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Event Detail

Exceeding Expectations in 2012: The Marketing & Advertising Performance Workshop 02/02/2012
Event Type: Supported Event
Dates: 02/02/2012
Times: 09:00am - 03:00pm

This event is being shared with you, in support of our membership and supporting partners, because we believe in supporting our community and we believe this event is important.


Cambridge Innovation Center
MIT Building E70
One Broadway


**Workshops are available 1/31 – 2/2**

One thing is certain as we enter 2012: All marketing and advertising will continue to drive users online or, at the very least, have an online component. This presents opportunities for unmatched user engagement, attribution and growth that are nearly equaled by the challenges of user fatigue, information overload, and spinning your marketing wheels. Bring your team or agency, and sit down for a results-oriented discussion with local marketing experts who are leading the way in measurement, optimization, and performance. In this working session, we will explore your marketing challenges and opportunities, both offline and online. This workshop is a must for any savvy marketer or marketing team striving to leverage digital and traditional media in 2012, and will cover topics such as:

• Evidence-based Marketing
• User Experience Design
• Attribution & Simplified Analytics
• Post-response optimization
• Maximizing KPIs from media spend
• Measuring and maximizing traditional marketing (offline) with digital (online)
• Lead generation
• Sales/call center integration
• Channel analysis and optimization
• Organizational barriers

• Jeff Eckman, CEO, BGC Boston
• Andy Tolliver, Director of Client Services, BGC Boston
• Dan Slagen, Head of Advertising, Hubspot

Click here to register, or call Andy at 617-583-1383


Free for MITX, BIMA, NEDMA and AdClub members, and their guests. Not a member of MITX? Join today!

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