MITX - Massachusetts Innovation & Technology Exchange


Past Event Detail

Gamification: Level Up Your User Experience 03/29/2011
Event Type: MITX Event
Dates: 03/29/2011
Times: 6:00pm - 8:00pm

Sponsored by:


Microsoft NERD - 1 Memorial Drive, 11th Floor, Cambridge, MA



Gamification has landed a starring role in online marketer’s and investor’s vernacular, but how, when and where does one “gamify” their marketing strategies? From leader boards to badges, game incentives are creeping into a number of things we interact with on a daily basis because when games are fun and when the mechanics are appropriate, a high level of engagement is born.  Join us as we assemble some of the leading voices and thinkers responsible for leading the gamification trend to answer questions such as:

  • What’s in a game? How do you appropriately apply game mechanics to marketing strategies? 
  • What are the scenarios where gamification works?
  • What is the future of gamification?  How will it manifest itself in other ways besides just games and location services?

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Note: If you are not seeing a registration button here, that means online registration has closed. You can try to register at the door on the day of the event, and we will do our best to accommodate you. If you have questions, concerns, want to make certain we're accepting walk-ins without advance registration -- call us at 617-871-2155.  We hope to see you there!

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