Leadership
LINCOLN, RI and TAUNTON, MA – June 2, 2008: ChemArt, the country’s premiere designer/manufacturer of etched decorative ornaments and collectibles, and eMagine, a leading Web design/hosting and marketing consultancy, today announce the launch of ChemArt’s new website, http://www.chemart.com/, after a nearly six-month joint planning and development effort. The new site gives online visitors a completely new user experience, with enhancements to navigation, consistency, appearance and search functionality.
Among the more dramatic improvements to the website are:
- New architecture – easier navigation through a site filled with content, helpful hints, and industry news
- White papers – containing expert advice on doing business with US companies, marketing tips to help visitors sell their keepsakes, and more
- Advanced search functions – on every page, a few descriptive words instantly produces a list of relevant pages
- Pictures and descriptions of ChemArt’s numerous products
- More FAQs – users can search through dealer, industrial and marketing FAQs for comprehensive answers to their most frequently asked questions
- Tell a Friend – visitors seeing a page or product that might interest someone else can click one link to share it with friends, family or coworkers
Despite all of these enhancements, the information located on the original website remains available via the new address. Existing bookmarks will be redirected to the new home page or the exact location of the new page.
“Our goal is always to tell a captivating story,” stated Deb Parkinson, ChemArt’s VP of Sales and Marketing. If the website isn’t usable to our audience, we’ve missed the mark. eMagine helped us drive our site to a new level, incorporating captivating visuals and easy navigation with our already rich content to create a completely enhanced customer experience.”
Commented Bill Gadless, eMagine’s President: “ChemArt’s 30 years of quality design and manufacture are clearly evident from the list of premiere organizations they serve, including the White House Historical Association, the U.S. Capitol, the CIA, and Habitat for Humanity. We were thrilled to help create their new website, which we feel makes them a prominent force in today’s age of electronic marketing and visibility.”
About ChemArt
For thirty years, ChemArt has served as the premiere designer and manufacturer of photo-chemically etched decorative ornaments and collectibles in the United States. A Veteran-Owned Small Business (VOSB) established in 1976, ChemArt also specializes in the manufacture of precision etched parts and components demanding exacting tolerance requirements. Fully integrated from design through distribution, ChemArt provides products for the giftware industry, electronic and industrial applications and fundraising ventures. It currently licenses the Baldwin brand of distinctive ornaments and manufactures, sells and markets the official White House Ornaments in retail locations across the country. The company, located in Lincoln, Rhode Island, has produced “Keepsakes Etched in Time” on premises for the White House Historical Association, the U.S. Capitol, the CIA, the National Corvette Museum, Habitat for Humanity, the Jimmy Fund, Ellis Island & Statue of Liberty Foundation, Notre Dame University, the American Red Cross, and the Texas State Capitol Preservation Board. For consistency in quality, ChemArt maintains its certification in ISO 9001:2000. For more information, visit http://www.chemart.com/.
About eMagine
eMaginetm is the East Coast’s leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content management and email marketing. eMagine’s forte’ is helping clients achieve real business results from a total Web marketing effort. The company’s blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B Web marketing. Further information may be found by visiting http://www.emagineusa.com/ or by calling 877-530-7993.
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Contacts:
ChemArt:
Lee Rush
401-333-9200 ext. 296 (office)
401-333-1634 (fax)
eMagine:
Dawn Gadless
877-530-7993
