Leadership
BURLINGTON and TAUNTON, MA – July 28, 2008: expressor software, the leading provider of semantic data integration software, and eMaginetm, a leading Web design, hosting and marketing consultancy, today announced the launch of expressor’s new website (http://www.expressor-software.com/), following a team effort that adhered to a very aggressive timeline.
expressor’s existing website was a reflection of the firm’s startup days, serving primarily as a reference for potential investors. The new site needed to introduce the company and its just-announced flagship product, begin to elevate the brand, and create an impression of the scale the company plans to achieve in a year or so. In addition, the company wanted the website’s design to create the sort of excitement usually associated with consumer-targeted sites, while retaining the high usability typical of business-to-business sites.
According to Dr. Michael Waclawiczek, VP – Marketing for expressor: “The new website provides an excellent vehicle to increase brand awareness and support lead generation campaigns. We feel our design goals were fully realized, and we’re very happy with the feedback we’re getting on the site. eMagine’s team was professional and responsive, and their flexible Ez-Edittm content management system is enabling us to become self-sustaining very quickly.”
Bill Gadless, eMagine’s President, commented: “expressor software is revolutionizing data integration through a fundamental new design concept called smart semantics, reducing the cost and complexity of enterprise IT projects. Recently introduced at The Data Warehousing Institute (TDWI) World Conference, expressor v1.0 is already generating tremendous industry ‘buzz’. We were honored to help provide the e-marketing framework for such a leading-edge company, and are very gratified to see the response to their new website.”
About expressor software –
expressor software tackles the complexity and cost of enterprise IT projects with data integration software that delivers breakthrough development productivity and data processing performance at a significant price/performance advantage. expressor’s semantic data integration system has been designed from the ground up – based on common business terms – that enable collaborative, role-based team development, business rule reuse and end-to-end project lifecycle management. expressor was founded in 2003 by experienced data integration and data warehousing practitioners and executives. The company is headquartered in Burlington, MA and is funded by Globespan Capital Partners and Sigma Partners. For more information visit http://www.expressor-software.com/
About eMagine –
eMagine is the East Coast’s leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content management and email marketing. eMagine’s forte’ is helping clients achieve real business results from a total Web marketing effort. The company’s blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B Web marketing. Further information may be found by visiting http://www.emagineusa.com/ or by calling 877-530-7993.
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Press contacts:
for expressor –
Patty Lehan
781.505.4190 ext. 206
for eMagine –
Dawn Gadless
877-530-7993
