Leadership
FreshAddress, Inc., the leading provider of email database services, continues to buck the economic trend and today announced the appointment of Elmer Bartek as Strategic Alliance Manager and Sandy Pochapin as Marketing Manager.
Bartek is responsible for developing strategic alliances across all industries as well as managing key partner relationships. He has 25 years of successful enterprise and channel sales experience, having worked for companies including Tealeaf Technologies, Salary.com, Computer Associates, and Harte-Hanks where he built deep relationships with clients including Staples, Travelers Insurance, Johnson and Johnson, and Alcoa.
Pochapin has over 20 years of marketing experience with industry leaders including Bose Corporation and Reed Exhibitions where she developed and managed programs for American Express, Toyota, Bass Pro Shops, Crutchfield and many other major retailers. She brings a strong background in generating leads and building client relations within a variety of business-oriented marketing channels by conceiving and maintaining unique sponsor and affiliate partnerships.
"We are excited to have found two people who have a passion for the ever-evolving field of email marketing and who will continue to enhance our reputation in the industry."said Bill Kaplan, CEO of FreshAddress.
FreshAddress, the original developer and patent holder of Email Change of Address (ECOA) services, recently celebrated its tenth anniversary and has enjoyed six straight years of revenue and profit growth, averaging over 100% per year.
About FreshAddress:
FreshAddress, Inc., The Email Address ExpertsT helps companies and nonprofits build, clean, and update their email databases. Hundreds of leading companies have entrusted their lists to FreshAddress, including retailers, nonprofits, Internet companies, telecommunications providers, and catalog marketers. FreshAddress services are also offered through partner channels including data solutions providers, email messaging companies, email marketers, ESPs, and ISPs. The privately-held company was founded in 1999 and is based in Newton, MA with satellite offices in California, Florida, and Wisconsin. For more information, visit http://www.freshaddress.com/.
