MITX - Community - Grand Circle Foundation Partners with Boston Interactive to Launch Redesigned Website

Boston, MA January 6, 2010 - Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the redesigned website for Grand Circle Foundation (http://www.grandcirclefoundation.org/). Grand Circle Corporation owners Alan and Harriet Lewis created the Foundation in 1992 as a way to share the successes of their two travel companies, Grand Circle Travel and Overseas Adventure Travel, namely, to "give back to the world we travel." "We realized we needed to redesign our website in order to create a 'tribe' of leaders and build a sense of community," said Grand Circle Foundation VP Maury Peterson. "We partnered with Boston Interactive to redesign our website in order to facilitate online donations and better communicate our philanthropic mission and travel oriented focus. Boston Interactive created an engaging and educational website that fosters community and motivates visitors to become involved." The new website was created with a welcoming tone that emphasizes Grand Circle Foundation's worldwide presence and dedication to community service. Newly designed information architecture speaks to the users' needs and quickly and easily directs them where to go next. All aspects of the website circle back to Grand Circle Foundation's focus to "give back to the world we travel" and are intended to share the Foundation's efforts and experiences with current and potential members. "The main goals for the new website are to educate the user and to create a sense of community in order to support fundraising activities" said Chuck Murphy, Founder & CEO of Boston Interactive. "By creating this friendly, online atmosphere, we intend to generate more involvement from the visitors. This could be in the form of making a donation, getting involved with their programs, or nominating a community leader." About Grand Circle Foundation - At Grand Circle Corporation, which includes Grand Circle Travel, Overseas Adventure Travel and the Foundation, philanthropy is a way of life. For more than 20 years, owners Alan and Harriet Lewis have engaged everyone involved with the company-associates, trip guides, community partners, and travelers-in service to others, at home, and around the world. Whether cleaning up a park in Russia or providing school supplies to children in Tanzania, the Foundation is working to make the world, including the countries where it travels and its home city of Boston, a better place to live. More information about Grand Circle Foundation can be found at http://www.grandcirclefoundation.org/. About Boston Interactive - Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at http://www.bostoninteractive.com/. Press Contact: Boston Interactive Victoria Marzilli 617.241.7977 http://www.bostoninteractive.com/