Leadership
For Immediate Release
Contact:
Rebecca Sullivan
for Allen & Gerritsen
781-326-1996/617-501-4010
rebecca@rsullivanpr.com
RICH GROGAN JOINS ANALYTICS TEAM AT ALLEN & GERRITSEN
Watertown, MA (June 14, 2010)- Andrew Graff, CEO at Allen & Gerritsen announced today that Rich Grogan has joined its Analytics team, part of the Strategy group at the agency, which intersects technology, creativity and media.
As VP, Director of Measurement and Analytics, Rich will provide analytical insight to maximize ROI for Allen & Gerritsen's mix of consumer and BtoB clients. Prior to joining Allen & Gerritsen, Rich held senior level analytics and strategy positions at Digitas and Arnold Worldwide during his 14 year career. Just before joining Allen & Gerritsen, he served as Director of Analytics at Studiocom.
Grogan's areas of expertise include channel strategy, competitive assessment campaign measurement, analysis and optimization test design, financial modeling, sales forecasting, data mining and online measurement tool implementation and optimization.
"Rich's expertise provides our clients with the context behind data, because the context is what guides better decision-making," said Andrew Graff, CEO of Allen & Gerritsen. "Allen & Gerritsen's investment in analytics over the years has propelled our growth and adding a new perspective to the team will make us even stronger as an agency."
About Allen & Gerritsen
Always focused on what's next, Allen & Gerritsen (a&g) strategically combines technology, creativity, media and analytics to develop digital, experiential and traditional branding experiences. Ranked by Advertising Age as one of the Top 50 Independent advertising agencies in the US, a&g creates conversations and builds connections that contribute to the bottom line. Their roster of global, consumer and BtoB clients includes The Boston Celtics, Bright Horizons Family Solutions, Bonefish Grill, Hannaford Supermarkets, MFS Investment Management, Ninety Nine Restaurants, WBUR, Partnership for a Drug Free America, Toy State, Waters Corporation and Zildjian.
