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Boston, MA July 12, 2010 - Boston Interactive, a Boston web design, strategy, and interactive marketing firm, is proud to announce the redesigned website for Rockland Trust Company (http://www.rocklandtrust.com/). Rockland Trust, a sole bank subsidiary of Independent Bank Corp. (NASDAQ: INDB) has been in business for over 100 years and is the largest publicly traded bank headquartered in Massachusetts with over $4.5 billion in assets. The bank offers a wide range of banking and trust management services, including personal banking, business banking, commercial lending, investing, and mortgage services to businesses and individuals throughout Eastern Massachusetts. Rockland Trust partnered with Boston Interactive to completely redesign its website in order to better serve both its individual and commercial customers.
Boston Interactive completed a comprehensive website redesign beginning with web strategy and continuing through user experience design, visual design, and development. "We focused on improving the total user experience by streamlining the navigation and information architecture and coupling that with a consistent, sleek, and modern visual design" says Jim Keller, Vice President of Interactive Services at Boston Interactive. Furthermore, the new website incorporates an online banking login directly on the homepage so that customers can easily locate and utilize this feature. One of the challenges in designing the new website was balancing the presentation of Rockland Trust's financial strength with its commitment to its relationships with customers and local communities. To convey this, Boston Interactive combined a highly sophisticated design with warm and friendly imagery. Rockland's forward-thinking, customer-focused mission and commitment to its relationships with customers can also be seen throughout the new site, which features a regular Spotlight section highlighting successful Massachusetts businesses which have been financed through Rockland Trust. "The goal for the redesigned website was to showcase Rockland's wide range of service offerings while emphasizing its local connection and outstanding customer service." says Chuck Murphy, Founder and CEO of Boston Interactive. "The newly designed website combines a highly visual and compelling design with a feature-rich, user friendly and modern structure. We are confident that Rockland's new web presence will help Rockland Trust continue fulfilling its commitment to superior customer service and strong customer relationships."
About Rockland Trust Company - Rockland Trust Company is the largest publicly traded commercial bank headquartered in Massachusetts, with approximately $4.5 billion in assets. The sole bank subsidiary of Independent Bank Corp. (NASDAQ: INDB), Rockland Trust provides a wide range of consumer, business, investment, and insurance products and services. Rockland Trust's network consists of 70 retail branches, 10 commercial lending centers, and four mortgage banking centers located throughout Eastern Massachusetts, and four Investment Management Group offices located in Eastern Massachusetts and Rhode Island. To find out why Rockland Trust is the bank "Where Each Relationship Matters®", please visit http://www.rocklandtrust.com/
About Boston Interactive -Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. Boston Interactive has experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit. The agency was named a 2010 Top Agency by BtoB Magazine and listed as the tenth fastest-growing company in Massachusetts by the Boston Business Journal's Pacesetters rankings. More information about Boston Interactive can be found at http://www.bostoninteractive.com/. Press Contact: Boston Interactive Kate Holmes 617.241.7977 http://www.bostoninteractive.com/
