Leadership
What: Webinar: The Key to Mobile Success: Know Your User
Where: https://www1.gotomeeting.com/register/523318617
When: Wednesday, September 15, 2010. 1:00pm ET
Why: The advent of user friendly, web-enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Attendees will learn how to:
. Identify mobile value propositions for your audience
. Understand what makes a mobile product go viral in your target segment
. Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
