Leadership
LITTLETON and TAUNTON, MA – March 24, 2008: Akorri, Inc., the leader in cross-domain performance management for the virtualized data center, and eMaginetm, a leading Web design/hosting and marketing consultancy, today announced the launch of Akorri’s revamped website (http://www.akorri.com/) following an intensive joint project.
Akorri wanted the new site to support its branding initiative, set it apart from others in its industry, and enable visitors to quickly find information or take action based on their interest level. eMagine’s solution was a deceptively uncluttered, clean-looking homepage design, based on recent eye-tracking research conducted by MarketingSherpa and Enquiro. Branding is highlighted via the use of embedded video in an area of the page that invariably receives an early scan. “Action buttons” are arranged along the rightmost column, where viewers’ eyes tend to linger. And the page minimizes the use of company or industry jargon, instead framing topics and questions in prospect-centric terms.
According to Lisa Crewe, Marketing Director for Akorri, “We’ve had highly positive feedback on our new website from everyone in the company and from numerous site visitors. It meets our branding goals; and with eMagine’s Ez-Edit content management tool on the back end, it’s easy and cost-effective to update anytime.”
Bill Gadless, eMagine’s President, commented: “Akorri is the pioneer and leader in cross-domain performance management for the virtualized data center. In use by numerous prestigious firms, its BalancePoint product helps IT organizations optimize performance and capacity. It has won several industry awards, such as the Best of VMWORLD 2007 Gold Award. Like eMagine, BalancePoint produces measurable business results for companies in various industries. We greatly enjoyed developing a website that better supports Akorri’s business ...and putting some cutting-edge research into practice in the process.”
About Akorri –
Akorri cross-domain performance management software provides automated visibility and analysis across IT silos to help enterprises manage, optimize and plan performance and resource utilization across the virtualized data center. Akorri BalancePoint software provides visibility into the root cause of performance issues through deep drill-down into server and storage resources, and the ability to understand both server and storage virtualization. BalancePoint enables IT organizations to optimize performance and capacity to meet service level objectives at the lowest possible cost. For more information, visit http://www.akorri.com/.
About eMagine –
eMaginetm is the East Coast’s leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content management and email marketing. eMagine’s forte’ is helping clients achieve real business results from a total Web marketing effort. The company’s blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B Web marketing. Further information may be found by visiting www.emagineusa.com or by calling 877-530-7993.
Press contacts:
for Akorri –
Lisa Alloca
Red Javelin Communications for Akorri
+1.978.470.2227
for eMagine –
Dawn Gadless
877-530-7993
