Leadership
Two Ten was seeking a redesigned website to better convey their story and invite visitors to learn about the organization. The new website unified all of Two Ten’s online communication vehicles through a user-centric strategy that guides the visitor from landing pages to educational sites and how to use their assistance. Two Ten’s mission is expressed through a design that highlights their welcoming, trustworthy, and professional character. All aspects of the new website circle back to Two Ten’s tagline “Shoepeople helping Shoepeople”.
“The main goals for the new website are to introduce visitors to the true mission and vision of Two Ten, to get them involved and drive them to action” said Chuck Murphy, president of Boston Interactive. “By creating this warm, welcoming online atmosphere we hope to generate more involvement from the visitors, whether that is making a donation, participating in one of their many forums, or simply learning more about Two Ten’s mission.”
About Boston Interactive – Boston Interactive is a web design, development and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for the brand. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients ranging from mid-sized organizations to Fortune 500 corporations. The internet is one of the most vital marketing and communications tools in today's marketplace and Boston Interactive strives to promote brand identity and a compelling user experience in every application created using state-of-the-art technologies, proven software solutions, and a personal client focus ensuring online marketing success. More information about Boston Interactive can be found at www.bostoninteractive.com.
About Two Ten Footwear Foundation– Since their inception, Two Ten has been about making a difference in the lives of people in the footwear industry. Two Ten is committed to strengthening the footwear community with financial, social and educational support and services while nurturing community building and volunteerism. To support that mission, Two Ten offers financial assistance, counseling, community building, and scholarships to families and individuals facing difficult times. For thirty years, Two Ten focused its efforts on fundraising, national expansion and providing financial and emotional support to members of the footwear community in need. More information about Two Ten can be found at www.twoten.org.
Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
vmarzilli@bostoninteractive.com
www.bostoninteractive.com
