Find out about and enter innovative technology in one of New England's largest award ceremonies.

Understanding traffic on the web.

Pay-Per-Click Marketing: The Basics

In this paper, we've presented the complete picture of B2B web strategy... from defining your goals,
through a useful "how-to" cookbook, right up to measuring the results. Whether you're a rank
beginner, or working to further improve your existing web marketing effort, you should find some
ideas here that will help you do your job more effectively.

This whitepaper explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. We will review how ad networks have evolved from the remnant inventory clearinghouse model of the late 1990s to a preferred digital media channel of "first resort" with leadership in the areas of reach, targeting, user involvement, and creative flexibility.

Delivering on the Promise of Organizational Agility

A basic premise of business is that companies have goals and customers have needs.

Tools and Techniques to Perfect the Online Experience

Organizations use content management systems in different ways to best support the unique challenges they face in creating, maintaining and distributing content.

In this white paper, nTAG presents a data-driven approach for driving higher attendee satisfaction at your next event. Leveraging data collected from multiple events, we outline and describe five key factors that significantly influence attendee's satisfaction level.

It is your most important meeting of the year: Have done everything you can do to ensure maximum
learning and understanding for your audience?

Many of us have had the experience of attending a session at a conference where we asked to complete a group task with people at our table.  How can we improve the experience so that it provides enthusiastic participation and contributes to high event satisfaction for the attendee?

You've spent countless hours working on your email campaign and you're ready to let it fly. But are you? How many of the resulting online email registrations for which you've worked so hard and paid so much will contain typos or, worse yet, malicious email addresses? Don't ignore the last step: optimizing your landing pages with real-time email validation to verify and spell-check email entries. But what's the surest, most cost-effective way to implement this solution? Build or buy?

SOA is a simple concept: it is a blueprint that helps services operate together.

How to Transform a National Company Operating in Foreign