Event Detail

The Ins and Outs of Making Money from Online Video

September 17, 2008

Event Type:	MITX Event
Dates:	September 17, 2008
Times:	6:00 PM - 8:00 PM
Location:	Fidelity Investments, 245 Summer Street, 14th Floor, Boston
Event Sponsor:
Description:	Moderator: Will Richmond, President, VideoNuze Panelists: David Carson, Co-CEO and Co-Founder of Husky Media; Keith Johnston, SVP of Integrated Production, Mullen; Waikit Lau, CEO, ScanScout; Mark Pascarella, President & CEO, Gotuit Media Corp Ok, so your online video site is up and running, or maybe you're still planning its launch. Your attention quickly turns to the most urgent question of all: how can you - or your clients  - actually make money from your efforts? Should you use advertising? Subscriptions? Corporate sponsorships? Or maybe just use the video for enhanced customer relations or branding to fuel other revenue streams?  The choices are many. Since it's still so early in the online video market's evolution, data and best practices can be hard to find. In this timely panel discussion, you'll learn from experts about today's best practices in monetization, hear about concrete examples that are working, and gather valuable data. During the discussion, the following questions will be answered: How are publishers, brands, media companies and agencies successfully making money with online video today? What criteria should you use to evaluate each revenue model's merits? What are the pros and cons of each approach? What tools are available to capitalize on each approach? Who are some of the key partners to know about? What are the upcoming trends to be aware of? Where can you go to find useful data? Click here to read our Registration Policy