Event Detail

Video Series: Planning Your Online Video Strategy for 2009

December 17, 2008

Event Type:	MITX Event
Dates:	December 17, 2008
Times:	8:00 AM - 10:00 AM
Location:	K&L Gates, State Street Financial Center, One Lincoln Street, Boston, MA
Event Sponsor:
Description:	Planning Your Online Video Strategy for 2009 How to Keep Up with Changing Innovations, Market Needs & Consumer Demands Moderator: Will Richmond, Editor/Publisher, VideoNuze Panelists: Matt Kaplan, Chief Strategy Officer, PermissionTV; Michael Manning, Director of Product Development, Boston.com; James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester; Andrea Millett, Vice President and Account Director, Media Contacts; NEW PANELIST: Mike Volpe, VP of Marketing, Hubspot Uncertainty abounds in today's business climate, but it has become clear that online video will be an integral part of the communication mix moving forward.  Data shows that 2008 was a landmark year in online video. According to comScore, 75 percent of the U.S. Internet audience watched video online in 2008 and the average online video viewer watched nearly four hours of online video per month. During a recent survey by our series sponsor, PermissionTV, brand marketing and agency executives made it clear that online video initiatives will be imperative in 2009, while lack of skilled resources still topped their list as the primary barrier to implementation. "What's a minute of video worth? If a picture is worth a thousand words, then what's a minute of video worth? If you do the math, you get something like 1.8 million words, or about 6 days of non-stop reading. My point? Online video is worth a lot more than we think. We need to figure out how to leverage video in everything we do to communicate our messages and to market our products, services and brand." - Matt Kaplan Chief Strategy Officer, PermissionTV. So, what can you do to make 2009 a groundbreaking and successful year for your own online video initiatives? Join industry leaders and learn how to effectively kick off your 2009 online video initiatives, and how to keep up with changing innovations, market needs and consumer demand. Key areas of discussion will include: Preparing for the next wave of online video - the new opportunities that result as Internet video expands from linear playback to encompass more immersive interactive experiences Why everyone is still talking about engagement - how you can better connect with consumers Moving forward - what has worked to date and what will work for you in 2009 Integrating calls-to-action - to increase measurement and build profile data for  follow-up communications Click here to read our Registration Policy