Blitz Media collaborated with one of its creative partners, Redtree Productions, to create the campaign, which includes digital, print, radio, and out of home elements.

"Through innovative thinking and maximizing our business relationships, we were able to help Big Brothers Big Sisters nearly triple the impact of their media budget," said Melissa Lea, President & CEO of Blitz Media. "We are committed to the mission of this important non-profit by ensuring that the campaign will be highly visible to potential Big Brothers and Big Sisters throughout Massachusetts Bay."

The creative for the campaign was developed by Hill Holliday of Boston, Liberty Mutual’s advertising agency of record.

The game welcomes players into 50 Cent's lavish casino at www.facebook.com/50centblackjack, where they compete against the dealer for chips and against their friends and other 50 Cent fans for bragging rights on the leaderboard. Players can build their wardrobes and customize their avatars by acquiring the hottest virtual fashions and swag.

But out along Route 128, another group is hard at work on Facebook games: the Waltham office of GSN Digital, the game development arm of TV’s Game Show Network. The 105-person office divides its time between developing Web-based games for GSN.com, mobile games, and Facebook games. Lately, there has been a growing emphasis on the latter, said Peter Blacklow, who runs the operation.

Meanwhile, email use continues to grow steadily, and by some estimates nearly 80% of all business data can be found in email. Yet, even many of email's greatest fans believe that after nearly 40 years of evolution, email has pretty much settled into its final form. I think they're wrong - we have only seen the beginning of what email can do.

I don't usually write "diary-style" blog posts, but making an exception in this case, because it feels like the right format. I'm writing this as much for myself as I am you. I'll sneak in some insights and such as well.

Racepoint and Digital Influence currently occupy offices at 404 Wyman St. in Waltham. In June, they plan to move into 37,056 square feet of office space in Boston's Financial District that was previously occupied by Fidelity Investments, a financial services company headquartered in Boston, Colliers International said.

The app is currently available for download into the mobile browsers of eligible workplace participants with an Android smartphone, an iPhone, or an iPod Touch.

Moontoast provides musicians, celebrities, and brands with a way to generate money from the often large followings they have on social media platforms like Facebook and Twitter. The startup  does this primarily by letting its clients embed a "distributed store" into a social network status update or third-party website (Walmart, Target or an affiliate blog). Users can make purchases from those embedded stores seamlessly without having to navigate away from the site - thus enhancing impulse purchases and/or removing hassle that would prevent an online sale of things like merchandise, special deal coupons, digital music files, and more.

Dave Balter, entrepreneur and founder of the Boston-based word-of-mouth marketing firm BzzAgent , recently agreed to be our guinea pig for the @BBJNewsroom's newly minted social media profile feature, "In 10 Tweets."

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eMagine, a leading Website Design & Search Engine Marketing firm for B2B, Technology & Healthcare Companies in New England is proud to announce the launch of a brand new website for Lattice Engines! http://www.lattice-engines.com

eMagine,a leading Web Design& Search Engine Marketing firm for B2B, Technology & Healthcare in New England has launched 3 new websites for Bead Electronics, their main corporate site, Electronics Brand and a Spanish version of the electronics site. http://www.beadelectronics.com/ http://spanish.beadelectronics.com/ http://www.beadindustries.com/

eMagine has launched new site for NaviSite, a premier provider of complex hosting, application mgmt & managed cloud services www.navisite.com

Today we are announcing the availability of the 2nd edition of Larry Weber's business bestseller, Marketing to the Social Web: How Digital Customer Communities Build Your Business. Larry is Chairman of W2 Group, a global marketing services ecosystem that includes public relations agency Racepoint Group and social media marketing firm Digital Influence Group.

What's new?

. A foreword by Wikipedia founder Jimmy Wales
. A new chapter on Facebook
. Numerous interviews and updated examples