eCommerce Pop-Up Event

Location TBA


  • Boston, MA
  • Wed, June 19, 2019
    8:30AM - 10:30AM
  • 40.00 for Members
    60.00 for Non-Members

Get Tickets Registration Deadline:
June 15, 2019

Building Brand Loyalty: Keep Your Customers Coming Back

Join us on June 19 for a morning event focused on improving brand loyalty and the online customer experience, and how companies are using emerging technologies to do so. We’ll be announcing more speakers in the next few weeks and more details on the sessions, so check back for updates!

 

Agenda:

8:30AM – 9:00AM

Last Mile Logistics 

The demand to deliver products faster has given rise to a new complexity in eCommerce – last-mile logistics. Last mile logistics, the final step of delivery from distribution center to customer, can account for 28% of a total shipment’s cost. And according to McKinsey, parcel shipments are valued at more than $83B and is expected to double in the next 10 years.
Join us as we discuss what this means for eCommerce brands and the technologies that are helping to address this growing complexity.

 

9:00AM – 9:45AM

Customer Engagement Strategies that Foster Brand Growth

Loyal customers are one of the cornerstones of a growing brand. In this session, leaders from three brands will discuss the human side of customer engagement and the strategies and technology they are using to drive personalization, improve online experiences, build trust, and foster engagement— all with the goal of cultivating brand loyalty.

 

9:45AM – 10:30AM

The Omnipresent Customer Centric Future

Today’s customers have more access than ever and their interactions with brands need to be seamless. It is predicted that in 2020, more than 80% of US retail sales will still happen in a physical store but the increase in smartphone shoppers, consumers using a phone while in the store to do comparative shopping is allowing them to make purchases on their terms.
Join us as we discuss with leading brands the strategies and technologies they are using to engage the omnipresent customer.

 

Speakers:

Scott Resnick

Head of Loyalty / SoulCycle

Robin Ruttle

Loyalty + Digital Marketing / Stop & Shop

Cynthia Smith

Head of Global Digital Marketing / Bose

Location

Location TBA

Boston, MA
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Get Tickets

Registration Deadline: June 15, 2019
Refund Policy: Payment is non-refundable. If you are unable to attend, you can transfer your ticket to another person.

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