4 Copley Place, 7th floor
Wed, February 6, 2019
8:30 AM - 5:00 PM
2019 Commerce Summit: Let’s Get Real — Building an Authentic Customer Experience
Join A-list industry leaders, scaling brands, and commerce providers at the 2019 MITX Commerce Summit as they tackle a variety of key commerce topic areas. Through keynotes, breakout sessions, workshops, and curated conversations, you’ll walk away with the actionable knowledge, relevant resources, and new connections. The 2019 Commerce Summit will focus on how you and your company can build a more authentic in-person and online customer experience by focusing on social commerce, data analytics, brand loyalty programs, and influencer marketing, and more.
See below for the agenda and check back for speaker updates!
Interested in speaking? Apply Here
Our Summit Advisory Board:
8:30 AM – 9:00 AM
Registration, Coffee & Networking
9:00 AM – 9:15 AM
Welcome Remarks + Overview of the Day
Amy Quigley, President, MITX
9:15 AM – 9:45 AM
The Art of Building an Authentic CX (Burrow)
In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Burrow is a direct-to-consumer start-up that makes clever furniture for modern life and builds products for the way people actually live. Kabeer Chopra, Co-Founder and Chief Product Officer of Burrow, will join us to tell the story of how this a-list brand scaled the commerce ranks. Chopra will share more about how Burrow is building a more authentic in-person and online customer experience by focusing on experiential brand moments, social commerce, data analytics, influencer marketing, and more. Want to learn a bit more about Burrow’s journey before Chopra takes the stage, check out a recent article on Burrow House, their showroom that took the retail world by storm.
9:50 AM – 10:00 AM
Disrupt! Series: Technology Disrupting Commerce (Namogoo)
Check out this quick-fire presentation to learn more about how Namogoo is disrupting the commerce industry with a state-of-the-art software that prevents online journey hijacking for top e-commerce brands.
10:05 AM – 10:50 AM
Driving Innovation Through Tech Enablement (XRC Labs, Ministry of Supply)
It’s no question that technology is redefining the retail experience, both online and in-store. Join this fireside discussion between XRC Labs and Ministry of Supply to learn more about how high-growth start-ups and brands are implementing new tech-enabled retail concepts to create exponential customer impact.
10:50 AM – 11:00 AM
Networking Break + Exhibition
11:00 AM – 11:10 AM
Disrupt! Series: Technology Disrupting Commerce (KERV Interactive)
In this quick-fire presentation, you’ll learn how KERV Interactive is disrupting commerce with their digital advertising platform, which is built on cutting-edge patented technology that identifies objects by their pixel edges in any video stream. Leveraging breakthrough machine learning techniques, KERV technology recognizes depth, dimension, and objects within a video just as the natural eye does. This enables every frame in every scene in any digital video to be an immersive, interactive experience for consumers.
11:15 AM – 12:00 PM
Getting Tactical with Social Commerce (The Groomsman Suit, Wayfair, Fast Company)
Have you been thinking about dipping your feet into social commerce? Do you want a better understanding of what social commerce actually is? This panel discussion will give you the opportunity to hear two brands’ perspectives about what it is and how you can use it to your advantage. You’ll get tactical with the panelists and learn how to develop social commerce approaches and implement them in your commerce strategy plans.
12:00 PM – 12:30 PM
The Future of Payments: Swiping a Card or Swiping Open an App? (GasBuddy)
Payment innovation holds the power to change shopping behavior and impact the retail industry, including the fuel and convenience industry. 99% of the gasoline purchases per year in the U.S. are made by swiping a credit card at the pump or paying with cash. In 2017, GasBuddy launched their first brand-agnostic payments program already attracting nearly 500,000 members and collectively saving drivers $5 million at pumps — using a card controlled from the GasBuddy app. In this session, GasBuddy CEO, Sarah McCrary will discuss how creating the context between the purchase and the payment type is key to activating mobile payments in an industry where the rate of change is glacial.
12:30 PM – 1:15 PM
Lunch + Exhibition + Q&A Sessions
1:15 PM – 2:00 PM
Breakout 1: The Power of Video for Commerce (Pixability)
Over 90% of consumers say they discover new brands or products from video, and more than half of shoppers say online video has helped them decide which specific brand or product to buy. Video is clearly driving consumers to purchase — in this session, led by experts from Pixability, you’ll uncover how to find and motivate your audience to take action through engaging video strategies, and conquer the fragmented video space through data science.
Breakout 2: The Community-Driven Economy: The Value of Marketing with Customer Stories (Pixlee)
96% of Americans believe that marketing and advertising is done to intentionally mislead (ExpertVoice). Modern consumers value authenticity and choose to buy from brands that reflect their shared values. Join this session, led by Pixlee’s Director of Product Marketing, to learn how brands can combat consumer skepticism by building communities and marketing with real customer stories.
2:10 PM – 2:20 PM
Disrupt! Series: Technology Disrupting Commerce (Voysis)
In this quick-fire presentation, Eric Bisceglia, VP of Go-to-Market, will share how Voysis is working to enhance customer experience with the use of AI-powered synthetic voice technology. It’s software aims to make it easier and less expensive to create chatbots and digital assistants with more realistic voice computing.
2:25 PM – 2:55 PM
Looking to the Future: A Commerce Trends Report (Forrester)
Brands, marketplaces, and digital professionals are on a collision course. Sucharita Kodali, VP and Principal Analyst at Forrester, doesn’t think that course will become any smoother in 2019. Join this session to hear Kodali’s 2019 retail and e-commerce predictions, including her research on direct-to-consumer sales, digital commerce strategies, forecasting, and artificial intelligence. You’ll learn the information necessary to stay ahead of the commerce curve.
3:00 PM – 3:45 PM
Capitalizing on Experiential Brand Moments (New Balance, Brass Clothing, and Fourpost)
In a recent Forbes article, William Craig writes: “Experiential marketing isn’t a new idea, but it’s come into vogue thanks in part to the global market’s changing demographics and values — and the push for more personal and memorable marketing campaigns.” Join this panel discussion to learn more about how global and local brands are using experiential brand moments like pop-ups to not only better the customer experience, but to build greater trust, authenticity, and personalization with their consumers. These brands will help you understand the experiential tools you need to implement in order to become more memorable with your market.
4:00 PM – 5:00 PM
9 Reasons to Attend the 2019 MITX Commerce Summit
Founder & Managing Director / XRC Labs
VP of Go-to-Market / Voysis
Co-Founder & CPO / Burrow
Co-Founder / Brass Clothing
CMO / Pixability
Head of Global Content and Digital Marketing / New Balance
Co-Founder / The Groomsman Suit
Founder & CEO / Fourpost
Senior Strategic Director, Sales / Pixability
Director of Marketing / Wayfair
VP of Operations / Ministry of Supply
VP & Principal Analyst / Forrester
CEO / GasBuddy
Director of Product Marketing / Pixlee
EVP, Media & Tech / KERV Interactive
Executive Board / MidOcean Partners
Senior Staff Writer / Fast Company
Vice President, East / Namogoo