355 Main Street
Cambridge, MA 02142
Thu, April 5, 2018
8:00am - 5:00pm
Accelerating Experience-Led Design from Innovation to Execution!
For the 4th year in a row, the MITX team brought together the industry’s leading experts to discuss how design thinking and design principles are being applied within organizations to shape the culture, customer experience and drive innovation.
As digital transforms the business landscape, the successful organizations of the future will likely be those who are increasingly focusing on questions of application, ownership and impact as creative leaders and innovators think about design in more mature ways.
In order for organizations to make an impact they need practical approaches that move design from being a pretty face to understanding what is coming. How you can we rapidly drive change and evolve thinking through practical ideation, realistic execution and emerging technologies for radical human-centric innovation?
Missed the event? Read our recap!
8:00 AM – 8:45 AM
Registration, Coffee & Networking
8:45 AM – 9:00 AM
Amy Quigley, President, MITX
9:00 AM – 9:35 AM
Sparking a New Venture Inside Warby Parker
David Rose, VP Vision Technology, Warby Parker
Warby Parker, the ecommerce darling of well-designed glasses, had a problem. Customers love their frames and home-try-on kits, but don’t often have an up-to-date glasses Rx. How do you fix this gap in the customer experience? David Rose and his team we’re tasked with spinning up a new venture to solve this friction problem. His team designed and patented an app with standard vision tests that you can use from home. Then recruited a network of eye docs in every state to write new prescriptions with this data. This presentation will cover the roller-coaster ride of working with ophthalmologists, designing 34 different versions of the app, developing new computer vision technology, being featured in Inc. magazine, and rising to become the #1 medical app in the app store.
9:35 AM – 10:30 AM
Behavior Design: Essential Language & Tools for Facilitating Behavior Change
David Ngo, Founder, Behavior Delta
Learn the essentials of Behavior Design: a system of frameworks and methods for designing behavior change pioneered by BJ Fogg, PhD, director of the Stanford Behavior Design Lab. David Ngo will draw upon his work at Behavior Delta and training from Fogg with use cases highlighting Spotify and PauseNow. Attendees will takeaway the essential language and tools to apply Behavior Design immediately to shape their own behavior, shape their team’s behavior, and shape customer behavior through troubleshooting behavior change systematically and more!
10:30 AM – 11:15 AM
Case Study: Design Prototyping in the Real World
Justin Bingham, CTO, Janeiro Digital
Melissa Burke, Director, SIMPeds Operations, Children’s Hospital
Scott Mackie, Chief Experience Officer, AthenaHealth
Scott Stropkay, Partner, Essential Design (Moderator)
With rapid prototyping, you can very quickly build a scale model of your final product or many different versions of it. With techniques like 3D printing, you can basically print dozens of different ideations fast. Besides 3D printing, there are many other tools, apps, and approaches that enable you to bring models and other representation types of your ideas to life inexpensively and while your ideas are still hot. This panel will provide case studies of how they are using technology to move fast and learn fast in order to quickly produce products and services that yield results.
11:15 AM – 11:30 AM
11:30 AM – 12:30 PM
Workshop 1: Designing for Behavior Change with the COM-B Framework
Amy Bucher, Behavior Change Design Director, Mad*Pow
What really drives your user’s behavior? A behavior change intervention is only as good as its ability to target the behavior’s barriers and facilitators. In this session, participants will be introduced to the COM-B model of behavior change and the behavior change wheel. They will then conduct a COM-B analysis and identify key mediators of target behaviors. This exercise uncovers areas for further research, opportunities for feature design, and metrics to track for product optimization and success.
Workshop 2: Fail Fast to Succeed Sooner: Design, Prototype & User Test
Demian Borba, Strategic Development Manager – Creative Cloud, Adobe XD
The sooner you test and learn, the sooner you can iterate and achieve success. Learn how to design, prototype, and user test a modern iOS 11 application with Adobe XD, using Photoshop for complex bitmap editing and Illustrator for precise pixel-perfect icons. Start with high-fidelity designs, apply industry best practices, and use powerful UI kits to speed the design. Switch to prototyping to create interactions and define the best flow. Then wrap up with user testing during this interactive workshop.
12:30 PM – 1:15 PM
1:15 PM – 1:45 PM
Becoming the Catalyst – The Spark of Change that Will Move Your Team Forward
Jeremy Kriegel, UX Lead, Broad Institute of MIT & Harvard
While an insight might start with one person, change is a team activity. Once you recognize an opportunity, how do you share your insight with your team in a way that will be embraced instead of rejected? In this talk, Jeremy Kriegel of the Broad Institute at MIT & Harvard will talk about six things that are necessary for you to do to create the conditions where change is possible. He’ll share anecdotes from his own experience promoting change within startups, agencies, and big companies. These characteristics will help you effect change effectively.
1:45 PM – 2:00 PM
Fireside Chat with Jeremy Kriegel
Jeremy Kriegel, UX Lead, Broad Institute of MIT & Harvard
Scott Voigt, CEO, Full Story (Moderator)
2:00 PM – 2:30 PM
Case Study: Designing the Future of Fast With Every Electric Bike
Marc Fenigstein, Co-Founder & Chief Product Officer, Alta Motors
Alta’s novel approach to battery pack technology has delivered “better than Tesla” energy density, and rivals any current commercialized battery pack in transportation. This performance is a result of Alta’s integration of design into its technology engineering, and manufacturing disciplines as an enabler rather than as a challenge. Join Alta co-founder, Marc Fenigstein, formerly of frog design, as he explains why companies must embrace a multidisciplinary approach to compete in the next era of hardware.
2:30 PM – 2:45 PM
2:45 PM – 3:30 PM
Building & Managing Strong Design Teams
Mona Hakky, Experience Design Director, State Street (Moderator)
Giancarlo Di Vece, President, Unosquare
Jennifer Harvey, VP of Design, Pillpack
Jessica Holt-Carr, User Experience Director, Boston Interactive
Giles Phillips, Head of Design, Forge.AI
We all know the basic foundation of a solid team lies in its ability to be collectively strategic and creative. We also know teams need to have a keen understanding of their organizations’ strategic goals, a strong grasp of their clients’ needs, the ability to utilize ideation skills, and software knowledge to transform concepts into purposeful realities. But, creating, building and motivating a strong design team can be extremely difficult, especially in this competitive market where great talent gets picked up quickly. Join this panel of leading design professional to understand the key characteristics for a high-performing design team through their trials and errors.
3:30 PM – 4:00 PM
AI: What’s Going on Behind the Hype
Evan Gerber, VP – Cognitive Design, Fidelity
AI is not a magical silver bullet, it’s a collection of technologies and capabilities centered around big bodies of data, math to crunch the numbers, and smarter touchpoints arrayed across a user journey. Used correctly, AI delights customers with frictionless, individualized experiences. But these are powerful and delicate tools, and they do quite a bit of damage to both brands and customer relationships when used incorrectly. In this talk, we will separate fact from fiction, and explore how designers, product managers, and strategists can incorporate AI into their digital platforms. Using insights gathered from customer research, and lessons learned working with established vendors and small startups, attendees will learn about valuable tools, critical dependencies, and best practices when developing intelligent digital experiences.
4:00 PM – 5:00 PM
Networking Happy Hour & Interactive Tables
CTO / Janeiro Digital
Strategic Development Manager / Adobe XD
Behavior Change Design Director / Mad*Pow
Director, SIMPeds Operations / Boston Children's Hospital
Giancarlo Di Vece
President / Unosquare
Co-Founder & Chief Product Officer / Alta Motors
VP Cognitive Design / Fidelity
Experience Design Director / State Street
VP of Design / Pillpack
User Experience Director / Boston Interactive
UX Lead / Broad Institute of MIT & Harvard
Chief Experience Officer / AthenaHealth
Founder / Behavior Delta LLC
Head of Design / Forge.AI
SVP, Customer Experience & Design / MetLife
VP Vision Technology / Warby Parker
Partner / Essential Design
CEO / Full Story