FutureX Discover: Better Capitalism

WeWork

  • One Beacon St 15th Floor
    Boston, MA 02108
  • Tue, March 26, 2019
    6:00PM - 8:00PM
  • 35.00 for Members
    75.00 for Non-Members

Get Tickets Registration Deadline:
March 23, 2019

Introducing

FutureX Discover: Better Capitalism

Marketers have a new audience of customers to reach – the transformists.

Transformists live by their values and are driven by high expectations for themselves and the brands around them. Brands that understand and speak to the transformists can benefit strongly from their loyalty—and turn them into their most powerful advocates.
What does this new breed of customers mean for marketers and companies?
It means that marketers and companies need to stop existing solely to maximize profit for shareholders and begin practicing “better capitalism,” one where all stakeholders in society, especially customers, are valued. CMOs from companies like Amazon, Reebok, Converse, Patagonia, L.L. Bean, and Disney are changing their GTM strategies in response to the transformists and the idea of better capitalism.
Do you want to learn more about how you can market to the transformists? Do you want to understand better capitalism and its impact on your bottom line? Do you want to climb the ranks like the companies above?

Nich Carlson, Global Editor-in-Chief of Business Insider, will join us on March 26 from 6-8pm at WeWork to teach you how understanding both the transformists and better capitalism can improve your marketing and, ultimately, your bottom line.

 

About FutureX Discover

These open invitation evening events will expose a thought-provoking speaker and emerging idea. This is your chance to mingle with your peers and widen your eyes. Learn more at future-x.org.

 

Nich Carlson

Global Editor-in-Chief / Insider Inc, parent company of Business Insider and INSIDER

Partners

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Location

WeWork
One Beacon St 15th Floor
Boston, MA 02108
Get Directions

Get Tickets

Registration Deadline: March 23, 2019
Refund Policy: Payment is non-refundable. If you are unable to attend, you can transfer your ticket to another person OR receive a credit toward another event of equal or lesser value.

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