Virtual via CrowdComms
Thu, October 22, 2020
3:00PM - 5:30PM
It’s no question that COVID-19 has significantly accelerated the need for companies to transform their digital engagement strategies.
Seemingly overnight, marketers have had to establish new ways of communicating with their customers and stakeholders in order to remain relevant to changing consumer behaviors and to stay afloat. In essence, as the pandemic unfolded and companies jumped into full adaptive mode, digital has become the lifeblood of 2020 commerce.
As we continue to acclimate to our changed world, how are brand and agency marketers wading through the challenging waters that lie ahead? How can we come out on the other side, stronger and smarter?
Join us at the Fall FutureX Summit on October 22 to hear from those in the trenches who are ready to share the strategies and technologies they have found effective when adapting as the way people work, consume, and live evolves.
3:00PM – 3:05PM
3:05PM – 3:40PM
The Next Episode of the Streaming Wars
With Mike Flanagan, Director of Advanced Platform Solutions, Effectv, and Andie Tilden Jewett, VP of Business Development & Marketing, AMP Agency
The wave of new streaming services is transforming what we think of as TV . . . yet again. As consumers try to find shows to binge across myriad platforms, advertisers want to understand what this evolving landscape means for their business. This session will review the new entrants and what it all means, especially how to use data to find your target audience. And since everybody is trying to sell you OTT today, we’ll focus on 5 key questions you should ask anyone who knocks on your door to do so.
3:45PM – 4:15PM
How Digital Media Consumption Has Changed Since COVID-19
with Jeff Loucks, Executive Director, Deloitte Center for Technology, Media, & Telecommunications, and Daniel Harrison, General Manager U.S., Sales, Hybrid Theory
Since the COVID-19 pandemic began in the US, consumers have increased their consumption of media. Between streaming video, gaming, and new behaviors, COVID-19 has changed the way we connect and what we consume. COVID-19 has also impacted the priorities of consumers, and the choices we make. Will these changes last?
Join us as Jeff Loucks, Executive Director of the Deloitte Center for Technology, Media and Telecommunications shares the findings from Digital Media Trends, 14th Edition. He’ll discuss how COVID-19 has accelerated the cycle of subscriptions and cancellations as consumers search for value.
4:20PM – 4:50PM
Customer Experience Mindset Now and in the Next 18 Months
with Anjali Lai, Senior Analyst, Forrester; Armin Molavi, Fractional Marketing Strategist, AMolavi Consulting; and Liz Fermon, VP Comms Planning Director, Mediahub
Over the past 7 months we have out of necessity moved to an “all digital, all the time” lifestyle. This shift is requiring brands to adapt to a digital or remote way of doing business and is dramatically altering consumer’s daily experiences.
Join us as we discuss how customer needs and experiences are evolving and some of the technologies every marketing leader should be investing in.
5:00PM – 5:30PM
Virtual Breakout Groups