Virtual via Zoom
Thu, August 6, 2020
2:00PM - 5:00PM
2020 has proven to be relentless in its challenges, yet has brought to the surface important conversations, and changes.
As people continue to grapple with the spread of COVID-19, the recent racial justice movement has also spread across the nation, and in doing so, placed a responsibility on organizations to take a hard look at their values, and act, now.
In turn, marketers must help their organizations navigate the changing world we live in and address the shifting consumer needs and expectations.
Join us for our next FutureX Summit, where brand marketers and digital media experts will address the racial crisis and discuss how our community can improve its diversity efforts; share how they are fostering creativity with remote teams; and cover what trends are on the horizon.
Check out our last FutureX Summit event recap here. and stay tuned for more speaker announcements!
2:00PM – 2:10PM
with Amy Quigley, President, MITX / BIMA
2:10PM – 2:30PM
Time for Action: How the Digital Marketing Community Can Work Together to Build a Diverse Workforce
with Corean Canty, COO, Goodway Group; and Noor Naseer, Host, Producer, Adtech Unfiltered, and Senior Director, Media Innovations + Technology, Centro
For many years the advertising industry has suffered from a lack of diversity in its workforce, and many argue that it has been undervalued in the industry. Advertising is rooted in developing a deep understanding of the people and values that make up our society. It’s about being tuned in a way that transcends demographics. The people that shape the industry need to reflect the audience they are trying to connect with. Join us for an important discussion with digital advertising leaders on what our diversity goals need to be and how we will get there.
2:35PM – 3:05PM
Brands and Social Justice: Is It Time to Stand Up and Be Counted?
with Dipanjan Chatterjee, VP, Principal Analyst, Forrester Research
In the early 2000s, functional, transactional brands like Exxon Mobil and Citigroup ruled the roost, but in the ensuing decades, relationship-driven, humanity-infused brands like Apple and Amazon usurped their position. As branding got emotional, consumers began to form brand expectations that transcended commerce – they expected brands to believe in something, and to stand up for these beliefs. In 2020, as society rethinks gender constructs, and the Black Lives Matter movement exposes racial inequity, all in the midst of a pandemic that imperils the most vulnerable, how should brands react and respond to tidal waves of social justice?
3:10PM – 3:40PM
Keeping the Creative Spark at the Kitchen Table
with Dustin Devlin, Co-Founder & Creative Director, V A G R A N T S; Liz Paquette, Director of Brand, Drizly; and Greer Pearce, VP, Strategy, AMP Agency
“Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.” – Steve Jobs. We’ve been home for five months now and the reality is, we may be for several more. As companies quickly shifted to WFH, the playbook was rewritten. Join us as we talk to a group of leaders about how company-wide shift to working-from-home impacted the creativity and growth of their teams and how they are adapting for the future.
3:40PM – 4:10PM
Closing Keynote – Coming Soon!
4:10PM – 5:00PM
Virtual Breakout Groups
COO / Goodway Group
VP, Principal Analyst / Forrester Research
Co-Founder & Creative Director / V A G R A N T S
Senior Director, Media Innovations + Technology / Centro
Director of Brand / Drizly
VP, Strategy / AMP Agency
President / MITX & BIMA