4 Copley Pl, 7th floor
Boston, MA 02116
Thu, October 10, 2019
11:30am - 5:00pm
135.00 for Members
195.00 for Non-Members
October 8, 2019
Join us in October for the 2019 FutureX: Marketing Innovation Summit!
At this half-day summit, you’ll hear from industry giants and marketing experts on the latest marketing strategies and technologies that should be top of mind for organizations. Plan to dive in with your peers and make real connections.
Note: The FutureX Marketing Innovation Summit is open to mid- to senior-level marketing, data, and technology professionals from brands and agencies only.
11:30AM – 12:15PM
Registration, Lunch, and Networking
12:15PM – 12:30PM
with Amy Quigley, President, MITX / BIMA
12:30PM – 1:10PM
with David “Shingy” Shing, Digital Prophet, Entrepreneur
Shingy will dive into how brands are managing the new landscape of consumer control and integrated partners, and then will sit down with a panel of A-list brands for an engaging discussion and hear their POV first hand.
1:15PM – 1:55PM
Keynote to be announced!
Stay tuned for this can’t-miss speaker from a beloved Boston-based brand.
1:55PM – 2:10PM
2:15PM – 2:55PM
Focus on the Customer: How Marketers are Driving the Customer Experience
with Erica Scheik, Chief Brand Officer, Care.com; Adam Grossman, CMO, Boston Red Sox & Fenway Sports Management
In this session, we’ll hear from marketers who are leading the customer experience strategy in their organizations and how they’re approaching the systems, processes, and teams they are building to achieve their goals.
3:00PM – 3:45PM
Digital Transformation Trends in Media & Content
with Caitlin Brensinger, VP, Digital Marketing, Planet Fitness
Our panel of digital leaders will share how they’re shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.
3:50PM – 4:30PM
Marketer of 2025: How Our Skills, Priorities, and Technology Will Change
with Chris Marino, Director, Digital Media Acquisition, American Express; Scott Nelson, VP, Marketing, Panera Bread
What will the marketer of 2025 need? Adaptability. As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut. We’ll dive into the realms of emerging technology like virtual reality, metadata, autonomous devices, and algorithms, education, and resulting team structure to drive this conversation into the future.
4:30PM – 5:00PM
VP of Digital Marketing / Planet Fitness
CMO / Boston Red Sox & Fenway Sports Management
Director, Digital Media Acquisition / American Express
Vice President, Marketing / Panera Bread
David "Shingy" Shing
Chief Brand Officer / Care.com