FutureX: Marketing Innovation Summit

Wayfair

  • 4 Copley Pl, 7th floor
    Boston, MA 02116
  • Thu, October 10, 2019
    11:30am - 5:00pm
  • 135.00 for Members
    195.00 for Non-Members

Get Tickets Registration Deadline:
October 8, 2019

Join us in October for the 2019 FutureX: Marketing Innovation Summit!

At this half-day summit, you’ll hear from industry giants and marketing experts on the latest marketing strategies and technologies that should be top of mind for organizations. Plan to dive in with your peers and make real connections.

Note: The FutureX Marketing Innovation Summit is open to mid- to senior-level marketing, data, and technology professionals from brands and agencies only.

 

The Agenda

11:30AM – 12:15PM

Registration, Lunch, and Networking

 

12:15PM – 12:30PM

Welcome Remarks

with Amy Quigley, President, MITX / BIMA

 

12:30PM – 1:10PM

Opening Keynote

with David “Shingy” Shing, Digital Prophet, Entrepreneur
Shingy will dive into how brands are managing the new landscape of consumer control and integrated partners, and then will sit down with a panel of A-list brands for an engaging discussion and hear their POV first hand.

1:15PM – 1:55PM

Keynote to be announced!

Stay tuned for this can’t-miss speaker from a beloved Boston-based brand.

1:55PM – 2:10PM

NETWORKING BREAK

 

2:15PM – 2:55PM

Focus on the Customer: How Marketers are Driving the Customer Experience 

with Erica Scheik, Chief Brand Officer, Care.com; Adam Grossman, CMO, Boston Red Sox & Fenway Sports Management
In this session, we’ll hear from marketers who are leading the customer experience strategy in their organizations and how they’re approaching the systems, processes, and teams they are building to achieve their goals.

 

3:00PM – 3:45PM

Digital Transformation Trends in Media & Content

with Caitlin Brensinger, VP, Digital Marketing, Planet Fitness
Our panel of digital leaders will share how they’re shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.

 

3:50PM – 4:30PM

Marketer of 2025: How Our Skills, Priorities, and Technology Will Change

with Chris Marino, Director, Digital Media Acquisition, American Express; Scott Nelson, VP, Marketing, Panera Bread
What will the marketer of 2025 need? Adaptability. As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut. We’ll dive into the realms of emerging technology like virtual reality, metadata, autonomous devices, and algorithms, education, and resulting team structure to drive this conversation into the future. 

 

4:30PM – 5:00PM

NETWORKING RECEPTION

 

Speakers:

Caitlin Brensinger

VP of Digital Marketing / Planet Fitness

Adam Grossman

CMO / Boston Red Sox & Fenway Sports Management

Chris Marino

Director, Digital Media Acquisition / American Express

Scott Nelson

Vice President, Marketing / Panera Bread

David "Shingy" Shing

Digital Prophet

Erica Scheik

Chief Brand Officer / Care.com

Partners

PROGRAM SPONSORS

SUMMIT SPONSOR

Location

Wayfair
4 Copley Pl, 7th floor
Boston, MA 02116
Get Directions

Get Tickets

Registration Deadline: October 8, 2019
Refund Policy: We do not offer refunds, but tickets can be transferred to another person or can be saved for a future event of equal or lesser value.

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