FutureX: Marketing Innovation Summit

Wayfair

  • 4 Copley Pl, 7th floor
    Boston, MA 02116
  • Thu, October 10, 2019
    11:30am - 5:00pm

Join us in October for the 2019 FutureX: Marketing Innovation Summit!

At this half-day summit, you’ll hear from industry giants and marketing experts on the latest marketing strategies and technologies that should be top of mind for organizations. Plan to dive in with your peers and make real connections.

Note: The FutureX Marketing Innovation Summit is open to mid- to senior-level marketing, data, and technology professionals from brands and agencies only.

 

The Agenda

11:30AM – 12:15PM

Registration, Lunch, and Networking

 

12:15PM – 12:30PM

Welcome Remarks

with Amy Quigley, President, MITX / BIMA

 

12:30PM – 1:15PM

Opening Keynote

with David “Shingy” Shing, Digital Prophet, Entrepreneur
Shingy will dive into how brands are managing the new landscape of consumer control and integrated partners, and then will sit down with a panel of A-list brands for an engaging discussion and hear their POV first hand.

 

1:20PM – 2:00PM

Focus on the Customer: How Marketers are Driving the Customer Experience 

with Erica Scheik, Chief Brand Officer, Care.com; Michael Mangione, Enterprise Customer Experience (CX) Leader, W.L. GoreAdam Grossman, CMO, Boston Red Sox & Fenway Sports Management; and Rob DeSalvo, VP, Content Solutions, Undertone
In this session, we’ll hear from marketers who are leading the customer experience strategy in their organizations and how they’re approaching the systems, processes, and teams they are building to achieve their goals.

 

2:00PM – 2:20PM

NETWORKING BREAK

 

2:25PM – 3:05PM

Digital Transformation Trends in Media & Content

with Caitlin Brensinger, VP, Digital Marketing, Planet Fitness; Maclin Williams, Head of Marketing, Porter Airlines; Michelle Stern, SVP, Marketing Analytics, WarnerMedia Applied AnalyticsEmily Keith, VP, Sales, East, Adtheorent
Our panel of digital leaders will share how they’re shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.

 

3:10PM – 3:50PM

Marketer of 2025: How Our Skills, Priorities, and Technology Will Change

with Chris Marino, Digital Media Acquisition, American Express; Amber Stepper, VP, Marketing, Evenfloand Keith Festa, VP, Sales, Comcast Spotlight
What will the marketer of 2025 need? Adaptability. As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut. We’ll dive into the realms of emerging technology like virtual reality, metadata, autonomous devices, and algorithms, education, and resulting team structure to drive this conversation into the future. 

 

4:00PM – 5:00PM

NETWORKING RECEPTION / HAPPY HOUR

 

Speakers:

Caitlin Brensinger

VP of Digital Marketing / Planet Fitness

Adam Grossman

CMO / Boston Red Sox & Fenway Sports Management

Chris Marino

Digital Media Acquisition / American Express

Rob DeSalvo

VP, Content Solutions / Undertone

David "Shingy" Shing

Digital Prophet

Erica Scheik

Chief Brand Officer / Care.com

Michael Mangione

Enterprise Customer Experience (CX) Leader / W.L. Gore

Amber Stepper

VP, Marketing / Evenflo

Maclin Williams

Head of Marketing / Porter Airlines

Emily Keith

VP, Sales, East / Adtheorent

Michelle Stern

SVP, Marketing Analytics / WarnerMedia Applied Analytics

Keith Festa

VP / Comcast Spotlight

Partners

PROGRAM SPONSORS

SUMMIT SPONSOR

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