MITX Data Summit: Turning Data into Customer Value

Fidelity Labs

  • 245 Summer St
    Boston, MA 02210
  • Wed, October 17, 2018
    8:30a - 5:00p
  • 110.00 for Members
    175.00 for Non-Members

Get Tickets Registration Deadline:
October 16, 2018

Join us in October for the MITX Data Summit at Fidelity Labs!

The MITX Data Summit is the must-attend Boston conference for the most in-depth actionable insights and intelligence to boost business results through data analytics. It brings together data focused brands and agency marketers, data scientists, and analysts to learn about the leading technologies and strategies for succeeding in this increasingly data-driven digital world.
Today’s most successful companies prioritize customer-centricity… And seamless, personalized, omnichannel customer experiences are driven by data. Brands that cleverly measure, acquire and link data are able to meet the individual needs of the customer, as well as the prospect.
Join this live event for a first-hand look at how to leverage your data to create the best customer experiences.
Interested in speaking at the Data Summit?  Submit a proposal here!

Summit Advisory Board:



8:15 AM – 9:00 PM
Registration, Coffee & Networking 
9:00 AM – 9:10 AM
Welcome Remarks 
Amy Quigley, President, MITX
9:10 AM – 9:40 AM 
Opening Keynote: The Future of Customer Experience is Driven By Data 
9:40 AM – 9:55 AM
Disrupt! Series: LUMO
Bala Chandran, Co-Founder and CEO, Lumo
Lumo predicts flight delays weeks, days, and hours ahead of time, helping users proactively deal with disruptions and avoid the costs and inconvenience associated with air travel disruptions. Lumo is like a weather forecast for your trip. Founded by a team of PhDs and based in Boston and Boulder, Lumo’s predictions assist corporations, airlines, travel management companies, online booking tools, and other travel entities in managing flight disruptions. Technology developed by Lumo under Small Business Innovation Research (SBIR) grants from NASA also measure airspace efficiency and allocate airspace resources for future manned/unmanned aircraft operations.
9:55 AM – 10:25 AM
Transforming an Industry: Building a Data Team in a Hyper-growth Environment
Scott Breitenother, Former VP of Data and Analytics, Casper
Casper revolutionized the $14 billion dollar mattress industry by developing the perfect sleep environment and delivering it directly to your door. The company, which has been called “The Amazon of Sleep,” has stuck to one core value as they’ve grown into a near-billion dollar business: provide the best customer experience possible. As part of this mission, Scott Breitenother, Casper’s former VP of Data and Analytics – and one of the company’s first employees, ensured that the company was poised for hyper-growth by optimizing the product experience and surfacing key data insights to the entire organization. In this session, learn best practices to build a data and analytics team to support and drive hyper-growth at your company.
10:25 AM – 10:35 AM
Disrupt! Series: WHOOP
Kristen Holms-Winn, VP of Performance, WHOOP
WHOOP, the human performance company, transforms how athletes understand their bodies and unlocks their inner potential. Designed for the 24-hour performance lifestyle, WHOOP has built a system across hardware, analytics and community used by the most elite athletes in the world to positively change behavior through actionable recommendations. Kristen is the VP of Performance at WHOOP and works directly with professional and NCAA athletes to help them understand how to interpret and use data to drive positive behavior changes related to sleep and recovery.
10:35 AM – 11:10 AM
Insight Presentation: Hold On… Are We As Customer-Centric As We Think?
Gene Cornfield, Managing Director – Marketing & Experience Transformation, Accenture
More companies than ever are using data and technology in their omni-channel customer experiences. But many are finding their efforts, though increasingly sophisticated technically, are having little – and sometimes negative – impacts on business outcomes. In this session, Gene Cornfield will help us take a step back to understand why most companies, despite proclamations of customer centricity, are falling short of customer and company expectations. He will help you evaluate how customer-centric your strategy and activities really are, and will share several key factors to ensuring your data and technology investments deliver optimal value for both your customers and your company.  In partnership with Accenture
11:30 AM – 11:45 AM
Networking Break
11:45 AM – 12:30 PM
Breakout Sessions:
Breakout 1: TBA
Breakout 2: TBA
12:30 PM – 1:30 PM
1:30 PM – 2:00 PM
Panel Discussion: Creating Real Customer Value
Karl Wirth, CEO & Co-Founder, Evergage; James Aylward, SVP, Head of Data Product, Pluralsight
According to Epsilon Research, 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. Connecting with a consumer based on their unique interests and preferences is on the rise. Join us as we learn how to leverage data to create one-to-one marketing experiences that truly engage your customer and create real value. In partnership with Everaage
2:00 PM – 2:15 PM
Disrupt! Series: Armored Things
Julie Johnson, President, Armored Things
Armored Things is a Boston-based startup building a predictive cyber-physical incident response platform to keep people safe in large shared spaces like schools, stadiums, and streets. They provide security operations and early warnings of risks, better information to assess threats, and faster responses through automation using existing IoT and mobile device systems.
2:15 PM – 2:45 PM
Measure What Matters: Data Strategy to Drive Results
Jennifer Brett, America Senior Insights Manager, LinkedIn
Today, data is available to allow marketers to move away from traditional metrics of measurement, such as clicks and engagement, and move towards a more meaningful measurement of success, such as quality of leads and closed deals. Measuring what matters allows marketers to make decisions that can truly affect business results, i.e. revenue. In this session, you will learn what it means to ‘measure what matters’. Get specific examples of data measurement that can enable better decision-making and lead to a better ROI, and stronger business results.
2:45 PM – 3:00 PM
Networking Break
3:00 PM – 3:30 PM
Panel Discussion: Leveraging Contextual Data to Better Understand Your Consumer
The use of AI is becoming more common in smartphones, connected home devices, wearables and connected cars, driving an explosion of contextual user information, which has become a valuable resource for marketers. In this session, we will explore location intelligence, offline analytics, and proximity marketing to learn how brands are leveraging data to better understand their customer and gain competitive advantage. Speaking: Waze, Soofa, ZipCar, and Dunkin’ Brands. Moderator: Joe Lovett, Senior Director of Strategic Planning, Cramer
3:30 PM – 3:45 PM
Disrupt! Series: Finance
A short talk with a growing start-up that is using data to revolutionize the finance industry.
3:45 PM – 4:15 PM
Mission Critical: Leveraging AI, ML, Search & Voice to Accomplish Your Mission
Keith Kocho, Product Leader, Spotify
Learn how Spotify is applying multiple data sources to help make the world a better place via Music. Keith believes that the role technology (enabled by data) plays should be invisible. It should enrich lives, not complicate them. He spends his days helping make the world a better place by bringing people closer. Join this session, as we get to the heart of what really matters – the real reason and meaning behind data: better customer experiences. Hear how Spotify is leveraging AI, ML, Search & Voice data and how you can too!
4:15 PM – 5:30 PM
Happy Hour



Jennifer Brett

AMER Senior Insights Manager / LinkedIn

Scott Breitenother

Former VP of Data & Analytics / Casper

Bala Chandran

Co-Founder & CEO / Lumo

Gene Cornfield

Managing Director - Marketing & Experience Transformation / Accenture

Keith Kocho

Product Leader / Spotify

Joe Lovett

Senior Director of Strategic Planning / Cramer

Karl Wirth

CEO & Co-Founder / Evergage

Julie Johnson

President / Armored Things

James Aylward

SVP, Head of Data Product / Pluralsight

Julie Polmonari

Brand Solutions Lead, New England / Waze

Kristen Holms-Winn

VP of Performance / WHOOP



Fidelity Labs
245 Summer St
Boston, MA 02210
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Registration Deadline: October 16, 2018
Refund Policy: Payment is non-refundable. If you are unable to attend, you can transfer your ticket to another person OR receive a credit toward another event of equal or lesser value.

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